Nathan Baws On Business Failure, Sustainable Growth and Why Authenticity Wins
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Nathan Baws On Business Failure, Sustainable Growth and Why Authenticity Wins
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What happens when an entrepreneur who thinks he’s “bullet-proof” discovers he isn’t?
Nathan Baws has spent more than four decades building businesses, launching more than 19 ventures and working across industries from health and property to hospitality. He’s also an international bestselling author and took his Perth-based food business, Tommy Sugo, to Shark Tank.
In this episode of Authentic Advantage, Nathan joins host Anna Shepherd to talk about the wins, the failures and the lessons that changed the way he does business.
From losing heavily on restaurant expansion to learning how to test ideas before investing big, Nathan shares why failure can be one of the fastest ways to grow — if you’re willing to learn from it.
Nathan also shares why he believes the rise of AI could make genuine relationships more commercially valuable, not less.
This episode is for entrepreneurs, founders and business owners who want to grow smarter, learn from failure and build something sustainable without losing themselves along the way.