Aeron Povey is Vice President of Marketing at Nasco Healthcare, where she leads global marketing and works across product strategy, commercialization, brand, and business growth.

With a background spanning both marketing and operations, Aeron built her career on the agency side, working across industries and helping organizations solve complex business challenges before joining Nasco Healthcare.

Today, her work is focused on understanding the people Nasco serves and translating those insights into better products, stronger positioning, and meaningful commercial strategies. She is particularly passionate about building real relationships, asking good questions, and creating the kind of trust that gets to what people really think and need.

Outside of work, Aeron can usually be found on a golf course or cheering on her kids from the sidelines.

What you'll learn about in this episode:

• How Nasco Healthcare is evolving their brand from a product-focused approach to a clearer, more customer-centered brand.
• How Nasco Healthcare is helping prepare healthcare professionals for critical moments through education.
• The importance of research before rebranding and how months of listening to customers, teams, and stakeholders shaped Nasco's brand transformation.
• What makes a healthcare brand memorable and the critical roles of substance, personality, and credibility in branding.
• How simplicity, personality, and usability can create more value than adding more features and complexity.
• How customer insights shape positioning from product-focused to customer-focused messaging.
• Why a successful brand shift goes beyond marketing to influence products, commercialization, and organizational change.

Additional resources:

• Aeron Povey on LinkedIn
• Nasco Healthcare's Website
• Josh Dougherty on LinkedIn
• Josh Dougherty's speaking site
• A Brave New's Website