In this episode, George Paladichuk interviews Lane Houk, a US Army veteran and renowned SEO expert, about his journey from military service to digital marketing. Lane dives deep into the rapidly evolving landscape of digital marketing and SEO, emphasizing the transformative impact of AI on local business visibility. Lane shares insights from his newly developed SPARK Framework and underscores the importance of AI in modern search engines like ChatGPT and Perplexity. He also discusses key strategies for businesses to adapt and thrive in this new AI-driven world, including the importance of Yelp reviews, website architecture, and incorporating AI in daily operations. Whether you're a seasoned business owner or just starting out, this episode offers invaluable advice on staying competitive in a fast-paced digital market.

In this episode, George Paladichuk talks with David Bitan, founder and brand president of Bumble Roofing, to unpack how he went from commission home-services sales to building a tech-forward, white-glove roofing brand that’s now a national franchise backed by Empower Brands.

We talk about:

• Why Bumble is “a customer service company that happens to sell roofing”

• The branding + customer experience play behind the Bumble bee

• How they use tech (satellite measurements, instant quotes) to make roofing easier

• Why franchising beats corporate roll-ups for local service businesses

• David’s take on robotics, AI, and what’s coming next for contractors

If you’re a roofing or home service owner thinking about franchising, scaling, or leveling up your customer experience, this one’s a must-watch.

👉 Learn more about Bumble Roofing: BumbleRoofing.com

👉 Franchise info: EmpowerFranchising.com

In this episode of the Nailed It show, host George Paladichuk sits down with Randy Brothers, the Founder and Owner of Elite Roofing and Solar and the coaching and consulting business The Roofing Academy. He’s the best-selling author of Start It, Build It, Grow It: The Contractor’s Guide to Success and host of the Start, Build, Grow Show podcast, among countless other hats he wears as a husband, dad, roofing company owner, and coach. Elite Roofing has been a top-rated roofing company in the Colorado market and earned a spot on the 2018 & 2019 Inc. 5000 List, reaching nearly $20 million a year.

Randy shares his entrepreneurial journey, including the early failures and hard lessons that shaped his success. He delves into the importance of systems, delegation, and leadership in scaling a business. Randy also discusses the impact of AI and technology on the roofing industry and offers invaluable advice on maintaining profitability while growing. Tune in to learn more about creating a solid foundation for your business and the critical role of personal growth in leadership.

In this episode, I sit down with Steve from Red Rock Roofing, one of the most respected roofing companies along Colorado’s Front Range. We dive into how he went from tax law to building an 8 figure roofing company that’s known for its culture, systems, and “firing on all cylinders” marketing philosophy. If you’re a roofing company doing (or aiming for) $3M+ per year, this one’s packed with practical insight on growth, leadership, and building a team that actually wants to stay.

In this episode, you’ll hear about:

• How a random phone call took Steve from tax law into roofing — and how he did 110 roofs his first year

• Why marketing on all cylinders (awareness, consideration, conversion) helps Red Rock win even in non-hail years

• How Steve thinks about brand awareness vs. direct response and why now is the best time to grab market share

• The Realtor strategy that quietly became Red Rock’s “bread and butter” lead source

• How he structures his sales org into lanes (prospectors, in-home sales, project managers) to prevent burnout and increase close rates

• Why BNI and relationship-based networking still work in 2025—and how one BNI connection led to entire neighborhoods

• The systems behind the scenes that keep 5–8 roofs a day running smoothly

• How Red Rock has kept key team members for nearly a decade and why culture, generosity, and paying well/on time actually make the company more profitable

• Steve’s take on leadership, ego, faith, money, and responsibility when you’re feeding multiple families, not just yourself

• Where he sees the roofing industry going: higher deductibles, more financing, technology, AI, and purpose-driven culture If you’re tired of “just sell more roofs” advice and want to hear how a real operator thinks about systems, people, and marketing strategy, this conversation will hit home.

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👷‍♂️ About the show – NaiL It NaiL It is for roofing owners who are serious about scaling past $3–5M+ without letting calls slip, systems break, or culture collapse. We talk marketing, operations, AI, and leadership with the people actually doing it.

💻 Learn more about what we do at NaiL (AI receptionists, follow-up, and growth systems for roofers): https://usenail.com/

Join us for an engaging conversation with marketing expert Dennis Yu as he shares insights on his journey in the marketing industry, the importance of local service marketing, and how AI is revolutionizing the sector. Dennis discusses the significance of creating jobs for young adults, helping local businesses, and mentoring the next generation of marketers. Learn about the critical role of Google Business Profiles, the pitfalls of overcomplicated marketing tactics, and the future of AI in home services. Discover inspiring success stories and actionable advice for contractors looking to double their business.

Find out more about NaiL: usenail.com

High Rise Influence: highriseinfluence.net

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