In this episode, George Paladichuk interviews Lane Houk, a US Army veteran and renowned SEO expert, about his journey from military service to digital marketing. Lane dives deep into the rapidly evolving landscape of digital marketing and SEO, emphasizing the transformative impact of AI on local business visibility. Lane shares insights from his newly developed SPARK Framework and underscores the importance of AI in modern search engines like ChatGPT and Perplexity. He also discusses key strategies for businesses to adapt and thrive in this new AI-driven world, including the importance of Yelp reviews, website architecture, and incorporating AI in daily operations. Whether you're a seasoned business owner or just starting out, this episode offers invaluable advice on staying competitive in a fast-paced digital market.

In this episode, George Paladichuk talks with David Bitan, founder and brand president of Bumble Roofing, to unpack how he went from commission home-services sales to building a tech-forward, white-glove roofing brand that’s now a national franchise backed by Empower Brands.

We talk about:

• Why Bumble is “a customer service company that happens to sell roofing”

• The branding + customer experience play behind the Bumble bee

• How they use tech (satellite measurements, instant quotes) to make roofing easier

• Why franchising beats corporate roll-ups for local service businesses

• David’s take on robotics, AI, and what’s coming next for contractors

If you’re a roofing or home service owner thinking about franchising, scaling, or leveling up your customer experience, this one’s a must-watch.

👉 Learn more about Bumble Roofing: BumbleRoofing.com

👉 Franchise info: EmpowerFranchising.com

In this episode of the Nailed It show, host George Paladichuk sits down with Randy Brothers, the Founder and Owner of Elite Roofing and Solar and the coaching and consulting business The Roofing Academy. He’s the best-selling author of Start It, Build It, Grow It: The Contractor’s Guide to Success and host of the Start, Build, Grow Show podcast, among countless other hats he wears as a husband, dad, roofing company owner, and coach. Elite Roofing has been a top-rated roofing company in the Colorado market and earned a spot on the 2018 & 2019 Inc. 5000 List, reaching nearly $20 million a year.

Randy shares his entrepreneurial journey, including the early failures and hard lessons that shaped his success. He delves into the importance of systems, delegation, and leadership in scaling a business. Randy also discusses the impact of AI and technology on the roofing industry and offers invaluable advice on maintaining profitability while growing. Tune in to learn more about creating a solid foundation for your business and the critical role of personal growth in leadership.