So what is it like running a radio station and how do you get into it ?

Listen to Rebecca Steers, Station Manager at NLive Radio, talking to Simon Cox about the business of radio and how she entered the industry many years ago!

Are you a manufacturer in Northamptonshire ?

Have you heard of the Northamptonshire Manufacturing Alliance ?

Listen to Cassandra Campbell who is leading the Alliance talking to Simon Cox on NLive Radio 106.9fm's Open 4 Business

Adam Lawton from the University of Northampton joins Adrian Pryce, co-host of NLive Radio's Open 4 Business Radio Show to talk to Adam about #fuellinginnovation

At the centre of the University of Northampton’s Fuelling Innovation campaign is the Fuelling Innovation Coffee Tour, a mobile initiative delivering barista-quality coffee and expert advice directly to business leaders across Northamptonshire.

Designed to spark collaboration in a relaxed and informal setting, the tour offers founders, entrepreneurs, and decision-makers the chance to connect with UON’s Knowledge Exchange and Enterprise team, explore growth opportunities, and tap into funded support for research, innovation and skills.

“The Coffee Tour is about taking the University of Northampton out to where the businesses are,” explains Helen Miller, Head of Knowledge Exchange and Enterprise. “It’s about building relationships and showing that collaboration with a university doesn’t have to feel intimidating. It starts with a simple conversation.”

Tour Dates: Where to Catch the Coffee Van

Join us for a free coffee and business chat each day from 9.30am – 2.30pm plus additional events and workshops each day

Thursday 11th September – Northants Chamber Business Expo
Franklin’s Gardens | 9:30am–2:30pm

Don’t miss the Fuelling Innovation Across Northamptonshire talk (11:15–11:45am), featuring real business stories and insight into how UON is working with partners to drive sustainable innovation across the county.

Tuesday 16th September – Corby Enterprise Centre
Corby Enterprise Centre | 9:30am–2:30pm

Alongside the coffee van, visitors can attend two free expert-led sessions being delivered in partnership with South Midlands Growth Hub:

• Ready, Set, Fund! with Barclays Business Banking (10am–12pm)
• Network & Learn: Unlock the Power of Digital with Digital Northants (1pm–3pm)

Wednesday 17th September – Digital Manufacturing Centre, Silverstone Park
Digital Manufacturing Centre | 9:30am–2:30pm (workshop from 8am)

A full day of insights and practical tools for manufacturers. Includes:

• Northamptonshire Manufacturing Forum with updates from Make UK and the Chamber of Commerce plus guest speaker Andy Paul (Fliweel) talking about AI & Manufacturing
• Made Smarter: Smart Integration Workshop, helping manufacturers boost efficiency through CRM, ERP and MRP tech. Learn about the support available to Northamptonshire Businesses through the Made Smarter scheme

Full event details and booking available at: www.northampton.ac.uk/business/fuelling-innovation/

The Fuelling Innovation Podcast

Alongside the tour, the University has also launched the Fuelling Innovation podcast, produced by the Knowledge Exchange and Enterprise team, to highlight the region’s most inspiring people, ideas and enterprises.

Each episode features a different guest, from digital pioneers to fitness entrepreneurs and global start-up founders, showcasing not just what they do, but how they’re driving real-world impact, and in many cases, how UON has supported their journey along the way.

Whether you’re a startup, established business, or just curious about how innovation drives change, this is the podcast for you.

Listen to the latest episodes via Podfollow: https://pod.fo/e/310c09

What’s Next?

Our first event in September (4th) partners with NNBN and Vulcan Works to present a panel discussion around My Innovation Journey, join our fantastic guests for fascinating stories! https://www.eventbrite.co.uk/e/my-innovation-journey-tickets-1561995453449

The Fuelling Innovation calendar continues into October, with more pop-ups, workshops, and podcast episodes on the way. Whether you’re exploring funding, digital adoption, or talent pipelines, the message is clear:

Innovation in Northamptonshire is on the move. Now’s the time to join the journey.

Ever wondered about the support you can get from a Business Doctor ?

Have a listen to Alastair McLeod who has a wealth of knowledge and support for businesses, especially those looking to scale up!

Alastair also talked about the NNBN Business Awards which take place this October in Northampton and we can't wait!

Tune in!

Find out whats happening around the NNBN member community by listening to Simon and Ian talking on Beat Route Radio.

Have you ever heard of axe throwing ?

Well you have now!

Damian Rees from The Bearded Viking Axemasters talks to us about his axe throwing range in Weedon, Northamptonshire, how he got started and the importance of team building events where everyone starts on a level playing field.

Fancy it ? Have a look at the website here

Listen to Simon Davis from award winning estate agents Keller Williams talking about property in Northamptonshire.

Simon Cox talks to Simon about his experience and what the property market is like in Northamptonshire.

If you would like to know more about Keller Williams, visit their website here

99% of marketing issues and budget wasted have one simple solution: get better at understanding your customers.
Do any of these sound familiar?
😫 You struggle to differentiate your message from the competition

😫 Your website makes it unnecessarily hard for people to buy from you

😫 You hop on the latest tactic, trend or channel, but you’d struggle to explain why

😫 Your digital ads are burning money and not getting you the results you need
It all boils down to not knowing enough about your customer’s behaviour, motivations and purchase behaviour.
How many times has your business made decisions based on what they think customers want, rather than asking the customer themselves?
How many times customer complaints have been dismissed because your business would rather “keep doing what we’ve always done” instead of what’s best for the customer?
Every hole in your customer journey, every mismatch between what your business wants the customer journey to be and what the journey ACTUALLY is, is bleeding your ROI dry.
And what’s even worse, most businesses wouldn’t be able to pinpoint where those holes are, let alone know how to fix them.
After 9 years in marketing, 7 of which as a media buyer and Google Ads specialist, Silvia has worked with over 100+ businesses across most industries.
Low and behold, the vast majority struggled with the same issues.
None of them are rocket science, but after all, if common sense was so common, would Silvia even be in business right now?
Silvia can help you by applying my tried and tested framework to your business, identifying which fundamental buyer journey pillar need attention, and giving you a priority order and a direction to follow.
Here’s what Silvia can do for you:

🚀 Speak at your conference, company event, exhibition, panel or masterclass

🚀 Consult on a 1-to-1 basis around your customer journey and digital advertising presence for businesses turning over at least £500,000/year

🚀 Audit and train around all things Google Ads for accounts spending at least £5,000/month
Contact Silvia here: https://paidadsschool.com/