Episode 62 - Silvia Coletto from Paid Ads School talks digital marketing
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概要
99% of marketing issues and budget wasted have one simple solution: get better at understanding your customers.
Do any of these sound familiar?
😫 You struggle to differentiate your message from the competition
😫 Your website makes it unnecessarily hard for people to buy from you
😫 You hop on the latest tactic, trend or channel, but you’d struggle to explain why
😫 Your digital ads are burning money and not getting you the results you need
It all boils down to not knowing enough about your customer’s behaviour, motivations and purchase behaviour.
How many times has your business made decisions based on what they think customers want, rather than asking the customer themselves?
How many times customer complaints have been dismissed because your business would rather “keep doing what we’ve always done” instead of what’s best for the customer?
Every hole in your customer journey, every mismatch between what your business wants the customer journey to be and what the journey ACTUALLY is, is bleeding your ROI dry.
And what’s even worse, most businesses wouldn’t be able to pinpoint where those holes are, let alone know how to fix them.
After 9 years in marketing, 7 of which as a media buyer and Google Ads specialist, Silvia has worked with over 100+ businesses across most industries.
Low and behold, the vast majority struggled with the same issues.
None of them are rocket science, but after all, if common sense was so common, would Silvia even be in business right now?
Silvia can help you by applying my tried and tested framework to your business, identifying which fundamental buyer journey pillar need attention, and giving you a priority order and a direction to follow.
Here’s what Silvia can do for you:
🚀 Speak at your conference, company event, exhibition, panel or masterclass
🚀 Consult on a 1-to-1 basis around your customer journey and digital advertising presence for businesses turning over at least £500,000/year
🚀 Audit and train around all things Google Ads for accounts spending at least £5,000/month
Contact Silvia here: https://paidadsschool.com/