Mytheresa's Michael Kliger, Insights into How To Excel in Luxury E-Commerce
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Mytheresa's Michael Kliger, Insights into How To Excel in Luxury E-Commerce
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概要
In this episode, American Express Shaping Insights speaks to the CEO of Mytheresa, Michael Kliger who has pioneered the iconic e-commerce platform through an extraordinary and highly profitable evolution. Under Kliger’s leadership, Mytheresa has expanded into exciting new categories such as childrenswear, menswear and homeware. Kliger also spearheaded the extremely successful IPO in 2021 which saw Mytheresa valued at $2.3 billion on the New York Stock Exchange.
Michael’s forward-thinking approach, combined with 20 years of expertise in the digital and retail spaces, has proven instrumental for Mytheresa to maintain levels of operating profitability surpassing many other e-commerce players, whilst attracting new luxury consumers. In this episode, the e-commerce maven shares his insights on the future of luxury, building a successful brand based upon a clear vision, the significance of customer loyalty, and the rise of Gen-Z as a luxury consumer.
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