Adam Chilton is the Head of Brand at Real Mushrooms and Nammex, family companies that have shaped the mushroom supplement category in North America as we know it with decades of experience pioneering the industry.

We discuss the trajectory of the functional mushroom space over the last decade, the quality control and labeling issues that have emerged alongside the explosion of new mushroom brands and products, the trends around Lion's Mane-infused beverages and gummies, mushroom culture in China, and what Real Mushrooms is doing to combat misinformation in the functional mushroom industry.

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Rico from Twin Flames Mycology joins me today to discuss his extraordinary trajectory from being a homeless teenager who first encountered wild psilocybin mushrooms on a fateful kayaking trip to today where he runs a profitable independent business in the mycology research space and has built a family of his own. Twin Flames specializes in 'set it and forget it' home mushroom labs that enable turnkey mycology research for anyone. Their Lumina Mushroom Labs are available on their website and ship to all 50 states in the U.S.

This episode is brought to you by the Laughter Is Medicine mushroom retreat I'm co-hosting in Jamaica March 15-20, 2026. Check out the website for the itinerary and reserve your spot on this first of it's kind offering in the mushroom retreat space.

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Sam Believ is the founder of Lawayra Ayahuasca Retreat in Colombia, the #1 rated ayahuasca center in South America and also one of the most accessible and affordable. He joins the Mycopreneur Podcast today to share his story coming into the world of ayahuasca as a Latvian national working in the oil and gas industry and the many serendipitous encounters that led to his current position. He also hosts the Ayahuasca Podcast

Sam and his team recently launched the Ayahuasca Course, a free online educational course to educate people about ayahuasca.

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Hosted on Acast. See acast.com/privacy for more information.