Hi friends!! We sat down for a completely transparent, two-hour conversation about what we’re building at Light Heart and more specifically, why we’re putting so much energy behind a consumer product like lash serum to grow the professional side of our brand. We’re breaking down the strategy behind reaching slightly beyond the lash industry, creating products everyone can actually take home and fall in love with, and how we believe consumer awareness can ultimately create more demand, trust, and opportunity for Light Heart and you, the professional. We talk numbers, marketing, retail, the decisions we’re making behind the scenes, what we’re experimenting with, and the bigger vision for where Light Heart is going. And… we’re sharing a little sneak peek at something we’ve been working on that ties all of this together: our new affiliate program. A new way for YOU to grow with us, earn extra income and benefit from the consumer side of Light Heart in a much bigger way.

Hello baddies and besties, it’s true, we are back after a very short, totally not 6 month break. I thought of quitting the podcast. But fortunately for you, i’m not a quitter & we have a lot more in store for you. Thank you for being so kind + patient with us the last 6 months as we navigate the growth of Light Heart and the newness of parenthood. We really have grown up together, haven’t we. Drop a comment below of what’s been going on with you recently, we are always here to support you and cheer you on in lashes, and in life. All our love, Maddi + Elliott

Let's talk about the tough truths and lessons we wish we knew when we were building Light Heart. If you're dreaming of starting your own brand one day or are simply curious of what really happens behind the scenes--this one's for you. ✨

No matter where you are in your journey, remember that your impact isn't measured through your achievements alone, but by the irreplaceable person you are in this industry. You are so much more.

With so much love, Smooches!

P.S. let us know what you'd like to see us talk about next🤭