In this fifty-eighth episode of My Kind of Business, Alex is joined by Jade Evans from Shrewsbury, a healer and mentor specialising in mother wound healing, generational trauma and postpartum support, helping women reclaim their sovereignty, reconnect with themselves and build lives rooted in authentic freedom.

Jade's journey is deeply personal. From a creative childhood as an only child to a career in photography, she found herself drawn into family psychology and healing work, eventually stepping into postpartum support and ancestral energy work.

Through her own experiences of motherhood and transformation, she has built an online healing practice dedicated to helping women break cycles, heal core wounds and step into their power.

In this episode Alex and Jade explore:

• Childhood influences and how early experiences shape adult healing work
• The mother wound and its impact on postpartum wellbeing
• Generational healing and ancestral energy work
• Reclaiming personal sovereignty and healing core wounds
• Rites of passage in modern birth and motherhood
• Nervous system regulation and cyclical awareness
• Building an online community for postpartum women
• Integrating cycle awareness into business
• Advice for women growing a soulful, values-led business

Key Highlights

• Why the mother wound is at the root of so many postpartum struggles
• The power of generational healing and breaking cycles for future generations
• How reclaiming rites of passage can transform your experience of motherhood
• Why nervous system regulation is foundational to both healing and business
• Building a business as an authentic expression of who you are

Connect with Jade https://www.instagram.com/the_nesting_space_community_/

Connect with Alex alexmccarthycoaching.com instagram.com/alexmccarthycoaching.com

In this fifty-seventh episode of My Kind of Business, Alex is joined by Sharn Khaira, founder of the Asian Female Entrepreneur Collective, a global community dedicated to empowering Asian women to smash through cultural barriers, build thriving businesses and live the lives they truly deserve.

Sharn's journey is nothing short of extraordinary. Raised in a strict Sikh family, she went from hiding in school toilets with no friends to becoming a seven figure subconscious and strategy business mentor.

After escaping a toxic corporate role, she built Desi Bride Dreams into an award winning wedding planning business featured on BBC Breakfast, BBC Asian Network and the UK's biggest wedding publications, before founding the Asian Female Entrepreneur Collective in 2017.

In this episode Alex and Sharn explore:

• Growing up in a strict Sikh family and challenging cultural norms
• The journey from isolation and self-doubt to unshakeable self-belief
• Navigating workplace bullying, anxiety and knowing when to walk away
• Leaving corporate in 2014 and launching Desi Bride Dreams against all odds
• Transitioning from wedding planning into coaching and community building
• Founding the Asian Female Entrepreneur Collective and its global mission
• Subconscious reprogramming and the mindset practices that changed everything
• Building a luxury personal brand that attracts high value clients
• Charging premium prices with confidence and knowing your worth
• Navigating grief, seasons in business and embracing change with resilience

Timestamps

[00:00] Introduction to Sharn's inspiring journey [01:23] Childhood aspirations and societal challenges [03:26] Travel at 18 and breaking free from cultural restrictions [09:01] Transformative experiences from travelling and university [12:29] Workplace bullying and mental health struggles [14:38] Quitting corporate to start a wedding blog [18:30] Launching her first business and overcoming skepticism [22:08] Growing her wedding business into a high value brand [26:52] Transitioning into coaching and mentoring [33:16] Building a luxury brand and charging premium prices [35:22] Gratitude, visualisations and energy management [36:37] Navigating grief, seasons and resilience [41:18] Relentless drive, holistic strategy and subconscious programming [42:43] My business is expansion

Key Highlights

• The power of knowing you hold the ability to change your own course
• Building Desi Bride Dreams into a nationally recognised brand in under two years
• Why subconscious reprogramming is the foundation of seven figure success
• Staying in an elevated emotional state during life's hardest seasons
• Building a luxury brand rooted in consistency, authenticity and confidence

Connect with Sharn afecollective.com instagram.com/sharn.khaira.mentor

Connect with Alex alexmccarthycoaching.com instagram.com/alexmccarthycoaching

In this fifty-sixth episode of My Kind of Business, Alex is joined by Carl Darnell, founder of crdone, a search marketing agency based in Bedford specialising in PPC, SEO and web design for small and medium sized businesses.

He began his career as a marketing apprentice at a local college before working his way up through well known brands, managing campaigns, working with data and presenting marketing performance to stakeholders right up to board level.

In this episode Alex and Carl explore the full journey from apprentice to agency owner, the mindset shifts required along the way and the practical foundations that have allowed crdone to grow sustainably.

In this episode Alex and Carl explore:

• Carl's early career as a marketing apprentice and the path that followed
• The decision to travel and how freelancing abroad led to founding crdone
• Transitioning from freelancer to agency owner and what that shift really involves
• Growing and managing a remote team through COVID and beyond
• Building SOPs and processes that allow a business to scale sustainably
• Hiring for attitude and what Carl looks for in the people he brings into the team
• Creating strong company culture without a shared physical space
• The books and frameworks that have shaped how Carl runs the business
• His mission to make digital marketing transparent and genuinely understood
• Advice for aspiring entrepreneurs and why starting with the end in mind matters

Timestamps

[00:00] Introduction to Carl Darnell's story

[01:09] Childhood aspirations and family influences

[02:59] Discovering marketing through an apprenticeship in 2009

[05:08] Transition to Bourne Leisure and managing campaigns

[08:33] Deciding to travel and take a sabbatical

[11:02] Starting freelancing from abroad

[14:54] Building a remote business and industry insights [17:20] Transition from freelancer to business owner

[20:10] Growing the team from 1 to 7 members

[22:46] Impact of COVID and recruitment strategies

[25:43] Creating processes and SOPs for scalable growth [29:41] Building company culture remotely

[32:07] Future vision, mission and growth strategies

[38:07] The importance of mindset and attitude in recruitment[41:13] Advice for aspiring entrepreneurs

[43:06] My kind of business is, Carl's vision

Key Highlights

• Transparency and clarity as the foundation of great agency relationships
• Building processes and SOPs before you think you need them
• Why attitude matters more than experience when growing a team
• The power of frameworks like EOS and Scaling Up for sustainable growth
• Starting with the end in mind as the foundation for building a business with purpose

Connect with Carl

crdone.digital hello@crdone.digital linkedin.com/in/carl-darnell

Connect with Alex

alexmccarthycoaching.com linkedin.com/in/alexmccarthycoaching instagram.com/alexmccarthycoaching