The Engagement Crisis Killing Wineries, Breweries & Distilleries (and How to Fix It) → https://youtu.be/xiyShLAbWS0

You nail the in-person experience. Guests walk in, you seat them, serve them, send them home happy.

There's a sequence for everything.

So why doesn't your digital presence have the same intentionality?

Brady and Gabriel break down the "mise en place" principle for social media. You can't execute engagement if you haven't planned the menu first. Most brands are opening the fridge and hoping for magic—instead of designing the experience, training the team, and following a repeatable sequence.

In this episode:

Why "doing the right thing in the wrong order" kills your results

The 97% floating past your business online (and how to reach them)

How one Tulum hotel turned a 3-year customer cycle into pure plateau revenue

What Martha Stewart's tiny bowls teach us about digital strategy

Stop throwing darts blindfolded. Build your engagement sequence.

Connect with us:

Brady on IG - https://www.instagram.com/direct/t/103536321040823/

Gabriel on IG - https://www.instagram.com/direct/t/107791613950157/

The Engagement Crisis Killing Wineries, Breweries & Distilleries (and How to Fix It) → https://youtu.be/xiyShLAbWS0

You're doing social media backwards. Most hospitality brands spend 80% of their time creating content and 20% engaging with their audience. Flip it.

Spend 80% of your time engaging with your Dream 100, leaving thoughtful comments, starting real conversations. The other 20%? Post "fortune cookie" sized content to your feed. Simple, authentic, valuable. No need to teach a masterclass in every reel.

Brady shares insights from his mastermind experience and why giving away 90% of your knowledge for free is the move. Gabriel breaks down the exact cadence: 3 stories a day, 2-14 feed posts per week, and 600 minutes engaging with your Dream 100.

Next episode: Why doing the right thing in the wrong order is actually the wrong thing. Strategy meets sequence.

Connect with us:

Brady on IG - https://www.instagram.com/direct/t/103536321040823/

Gabriel on IG - https://www.instagram.com/direct/t/107791613950157/

The Engagement Crisis Killing Wineries, Breweries & Distilleries (and How to Fix It) → https://youtu.be/xiyShLAbWS0

You've got a website. You're posting on social. Maybe you're running some PR or ads. But your business still feels like a leaky bathtub. Money in, results out. Every month, the same grind.

Here's what nobody told you: you're missing the fourth horseman. Website, social media, and traffic are three legs of a stool. Without a CRM, you're building on sand instead of concrete. Brady breaks down why he spent $12,000/year on Salesforce when he was only managing $1M in sponsorships. And why he kept paying even when he wasn't using it actively.

Gabriel shares why even billion-dollar companies can't answer basic questions like "Which customers are worth 10x more?" or "What's our actual return on this campaign?" The reason? No proper CRM container to capture and organize the traffic they're paying for.

This episode reveals the Four Horsemen framework, why CRM is the engine that makes everything else work, and how to stop wasting 30-70% of your marketing budget on efforts that evaporate the moment they hit your business.

Next step: Learn what to actually DO with all those contacts → https://youtu.be/xiyShLAbWS0

Connect with us:

Brady on IG - https://www.instagram.com/direct/t/103536321040823/

Gabriel on IG - https://www.instagram.com/direct/t/107791613950157/