My Experience: The 2 + 1 Rule
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My Experience: The 2 + 1 Rule
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This is another My Experience podcast.
Today I talk about a rule I follow and refer to as the 2 + 1 rule. I describe the scenario of how I learned the hard way - that it is important to diversify your income streams, how this rule works and the lifecycle of the primary and secondary projects. Then I mention some ideas and types of work I've used for secondary project income. Then at the end I provide a recent addition to this rule - again something I've learned the hard way.
- Why it's important to diversify your income
- How I discovered this the hard way
- Hit $0 income per week for several weeks/months before finding new work
- How I discovered this the hard way
- What it is and how it works
- Goal is to not hit $0 income for a week (unless you are on vacation)
- Start with #1
- Add as many #2 projects as you can (get at least 2)
- Life cycle of projects
- #1 either goes away or turns to #2
- #2 usually can increase some when no #1 is around
- Or turn into a #1
- #2 also go away so have to keep adding them
- Ideas for you in finding good #2 sources of income
- Create a product
- SaaS product on your own
- Content Creation (also helps build your expertise in general)
- Find ways to get paid for (or do for free for marketing)
- Blogs
- Articles
- Whitepapers
- Training
- Video courses
- Podcast
- Small projects
- Work for other independents
- Find by networking with existing network (always need to be keeping up with and expanding)
- Possibly begin a relationship via social network
- Maintenance work (plan ahead like Avonelle does or ask previous clients) - keep good standing with clients
- Technology upgrades
- Tweaks or small feature additions to past projects
- Work for other independents
- Find ways to get paid for (or do for free for marketing)
- Create a product
- (new addition to this rule) Stay on top of it
- How I discovered this the hard way
- Did not hit $0 per week, but put up with half normal income for months
- Waiting on being onboarded as a vendor too long (didn't end up working out)
- Income was paying the bill and I forgot the urgency I should have had to jump on finding #1 again
- Did not hit $0 per week, but put up with half normal income for months
- If #1 goes away and you move to using #2 projects more do not wait long before looking for another #1
- How I discovered this the hard way