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Visit https://BobBakerInspiration.com/lab to become a member of the Impact Formula Lab, where I help heart-centered, purpose-driven people like you turn their talents, wisdom, and expertise into meaningful impact and income.

Watch the YouTube video version at https://youtu.be/ES__5cVyO7I

Do you hate marketing because it feels like bragging or self-promotion? What if you've been thinking about it all wrong? In this video, I share a simple mindset shift that has helped thousands of entrepreneurs, coaches, creators, and authors become more comfortable sharing what they do. Discover why authentic marketing in 2026 isn't about you—it's about serving the people who need your message most.

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Written and read by Bob Baker (c) 2026

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"Bob gave me a wealth of ideas on how to connect with more people and build my business." -Anastasia Reuss

My 38-year entrepreneurial story

1987 - Published a local print music magazine in St. Louis, MO

1993 - My first book was published

1994 - Got an AOL account and started marketing by email

1996 - Self-published “Guerrilla Music Marketing Handbook” in a three-ring binder

1999 - Learned HTML and created my first web pages

2001 - Sold PDF downloads of my books from my website

2004 - Published my first blog post

2004 - My book “Guerrilla Music Marketing Handbook” appeared in the movie “School of Rock,” starring Jack Black

2005 - Published my first podcast

2006 - Uploaded my first video to YouTube

2007 - Created an online course for Berklee College of Music called “Music Marketing 101”

2007 - Joined Facebook, LinkedIn, and Twitter

2016 - Uploaded my first affirmation video to YouTube (when my channel had 3,600 subscribers)

2020 - Reached 100,000 YouTube subscribers and received the silver plaque

2023 - My Affirmation Meditation podcast reached 5 million downloads

2024 - Reached 400,000 YouTube subscribers

2024 - Became a Hay House Teacher (my affirmations are in the EmpowerYou audio app)

2025 - Published my 18th book, “Unstoppable”

What a journey it’s been!

Get your free copy "The IMPACT Formula: 6 Steps to Grow an Audience, Make an Impact, and Leave a Legacy" at https://BobBakerInspiration.com/impact

Check out all of my books, ebooks, and audiobooks on my Amazon Author page => https://amzn.to/2wJfXij - Titles include The Empowered Artist, The Passion Principles, The Improv Comedy Musician (with Laura Hall from “Whose Line Is It Anyway?”), Guerrilla Music Marketing Handbook, The Five-Minute Music Marketer, The 9 Irrefutable Laws of Music Marketing, and many more.

Connect with me on Instagram, Facebook, Medium, LinkedIn, Twitter, TikTok, and YouTube. And follow Bob Baker’s Inspiration Project on Spotify.

Send me a message here to let me know you’re interested in becoming a founding member of the Impact Formula Lab https://BobBakerInspiration.com/lab

Support the show

Send me a text message

Get your free copy of my new guide, "The IMPACT Formula: 6 Steps to Grow an Audience, Make an Impact, and Leave a Legacy" at https://BobBakerInspiration.com/impact

Check out all of my books, ebooks, and audiobooks on my Amazon Author page at https://amzn.to/2wJfXij - Titles include Guerrilla Music Marketing Handbook, The Five-Minute Music Marketer, The 9 Irrefutable Laws of Music Marketing, The Empowered Artist, The Passion Principles, The Improv Comedy Musician (with Laura Hall from “Whose Line Is It Anyway?”) and many more.

You can also connect with me on Instagram, TikTok, Facebook, Medium, LinkedIn, Twitter, and YouTube. And follow Bob Baker’s Inspiration Project on Spotify.

I use Buzzsprout for all of my podcasts. Start your own free podcasting account here.

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Send me a message here to let me know you’re interested in becoming a founding member of the Impact Formula Lab https://BobBakerInspiration.com/lab

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