When multifamily prices fall, investors still have a decision to make.

Buy at a lower price, or wait for lower interest rates and a clearer market.

In this conversation, I sit down with Reed Goossens to break down why his team was buying multifamily while other investors stayed on the sidelines.

Reed discusses assets his team was buying at prices he said were 20–40% below the 2022 peak, why many deals still weren't working, and how supply, rental demand, financing, and investor hesitation shaped his outlook.

He also explains why each market needs its own analysis. A buying opportunity in one city doesn't mean every market has reached the bottom.

You'll learn:

• Why Reed saw opportunity in the multifamily pricing reset • Why lower prices didn't automatically make deals pencil • How loan extensions were spreading distress out over time • How new apartment supply and absorption shaped his buying thesis • Why homeownership affordability supported his outlook for rental demand • What the syndication reset meant for operators and investors • Why older Class C properties faced a different set of challenges • Why Reed worried investors might return after the best opportunities had passed

The conversation goes beyond predicting the next interest rate move.

Reed walks through the conditions behind his buying decisions, including the risks that remained and the differences between markets and property types.

If you're evaluating multifamily deals, raising capital, or trying to understand how experienced operators think through a market reset, this conversation offers a useful look at that decision-making process.

Seth Bradley's Links:

X: https://x.com/sethbradleyesq YouTube: https://www.youtube.com/@sethbradleyesq Facebook: https://www.facebook.com/sethbradleyesq Threads: https://www.threads.com/@sethbradleyesq Instagram: https://www.instagram.com/sethbradleyesq LinkedIn: https://www.linkedin.com/in/sethbradleyesq TikTok: https://www.tiktok.com/@sethbradleyesq

Reed Goossens' Links:

Website: https://reedgoossens.com/ Instagram: https://www.instagram.com/reedgoossens/?hl=en LinkedIn: https://www.linkedin.com/in/reed-goossens/ Facebook: https://www.facebook.com/reedgoossenspage/ YouTube: https://www.youtube.com/@ReedGoossensREI