We're in the Boston Tea Party on Gloucester Road in Bristol. Laptops open, kids screaming, freelancers with headphones in. This is where it all started for Jason Nichols.

Jason is an exited founder, business coach, and the calmest person in any room full of entrepreneurs. He built New King's Coffee from a single observation on an easyJet flight and ran it for nearly a decade before selling.

In this episode, Jason opens up about what it really took to leave corporate life, why he spent a full year building a brand nobody had validated, and the moment a career coach spotted something in his eyes that he couldn't see himself. He shares four pillars every founder needs - Context, Clarity, Capability, and Conviction - and explains why motivation is not enough to survive the hard years.

Topics we covered with Jason include:

- The book that gave him permission to leave corporate life
- Why he launched a coffee brand knowing nothing about coffee or business
- The year of "drifting" that led to his 52-week planning breakthrough
- What coaching 200 entrepreneurs taught him about why businesses fail
- Why ideas people are about to have their moment (thanks to AI)
- The difference between motivation and conviction - and why it matters

His C-Word: CONVICTION.
Jason Nichols: https://www.linkedin.com/in/jasonnicholsnkc/
EC Local Bristol: https://eclocal.co.uk/BristolUK/free/
Three Founders Walk Into A... is hosted by Emma Campbell and Helen Wingrove-Sanders.
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Emma Campbell: https://www.thecpoint.co.uk/
Helen Wingrove-Sanders: https://hfbac.com

Three Founders Walk Into A... is hosted by Helen Wingrove-Sanders (HFBAC) and Emma Campbell (The Coaching Point).

New episode every week.

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