Today’s Morning Wake-Up Call is different.

So this morning, I didn’t feel like talking about trucks, upcoming shows, the magazine, or what’s happening around C10 America. There will be plenty of time for all of that tomorrow.

Today is about remembering.

Remembering the lives that were lost. Remembering the families whose lives changed forever. Remembering the first responders who ran toward danger while others were trying to escape it. And remembering that for thousands of families, September 11th isn't simply a date in a history book. It is personal.

During today’s podcast, we are also proud to debut a very special new song written by my good friend Jeff “Roller” Richards of Colorado in honor of September 11th and those who are no longer with us.

Roller writes the music you hear throughout C10 America, and I have to give him tremendous credit for this one. He has a way with words, and this song comes straight from the heart.

Neither Roller nor I want to make a dime from this song.

After this podcast is released, you can visit www.C10AmericaMagazine.com and download your own copy completely FREE. No strings attached. It's yours.

All we ask is that you share it. If somebody asks where you found the song, send them to the website so they can download their own free copy. Share it with your family, your friends, your coworkers—anyone who might need to hear it.

We'll also be sharing it on TikTok, Instagram, YouTube and across our other platforms. We want this song to travel. Let's get it into the hands of the people who may need it most.

If it helps one person remember someone they lost, work through some grief, shed a tear they've been holding back, or simply know that their loved one has not been forgotten, then this song has done exactly what it was created to do.

September 11, 2001. Twenty-five years later, we still remember. We will always remember.

🇺🇸 Never Forget.