More Than a Brand: How Fat Willy’s Became Synonymous With Cornwall with Fat Willy’s Marc Ward #140
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More Than a Brand: How Fat Willy’s Became Synonymous With Cornwall with Fat Willy’s Marc Ward #140
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Cornwall is a corner of the world which imprints itself on all who visit, and few businesses are quite as synonymous with their origins as Fat Willy’s, a perennial presence on the Cornish coastline.
In this episode, Liz and Leila sit down with Co-Owner and Director Marc Ward, to retrace the steps of how a surf shack dream from the 1980s became a Cornish institution, from Marc’s dad’s original vision to how the brand has grown while staying firmly rooted in Cornwall and family life.
🔑 Key Themes
- Place-based branding and the allure of Cornwall
- Balancing multiple ventures, creativity and family life
- Protecting margins, resilience and focus
🔗 Connect with us
Fat Willy's Website: https://fatwillysstives.com
Fat Willy's IG: https://www.instagram.com/fatwillysstives/
Fat Willy’s Facebook: https://www.facebook.com/FWStives/
Liz Willingham: https://www.instagram.com/lizzielean/
https://www.linkedin.com/in/liz-willingham-09273a3/
Leila Willingham: https://www.instagram.com/leilawillingham/
https://www.linkedin.com/in/leila-willingham-821530a1/
Liz Lean PR: https://www.lizleanpr.co.uk/
https://www.instagram.com/lizleanpr
https://www.linkedin.com/company/liz-lean-pr/