Come listen as we explore what happens to companies long-term when marketing is tied to outcomes it can’t fully control. From stifled creativity to misaligned strategy, we’ll unpack the consequences—and more importantly, what companies can do to shift the narrative and redefine success. Joining us on this episode is 5x marketing leader, Joergen Aaboe, founder of Marketing Offense.

Marketing is changing. But what's your team doing about it? In this episode, we're joined by marketing industry veterans Mark Kilens and Justina Perro to talk all about what's happening and how to move forward.

How good is AI for the future of content marketing? Well, there's good. There's bad. And in this episode, we explore it all with Head of Content and Creative Strategy at The Real Human Project, Brad Woolf and content warrior, Meghan Laslocky.

If there was no conflict in your professional journey, then are you really growing? In this episode, we talk with Executive Coach, Joanna Horton McPherson about the ins and outs of telling your professional story.

Move over corporate jargon. Being your authentic self at work is here to stay. In this episode, we talk about the impact of authenticity at work with Luke Jamieson, a global thought leader on the future of work, customer experience, and employee engagement.

Does anybody outside of marketing really know everything that goes into building out and executing content strategies? In this episode, we sat down with Island's Head of Content and Communications, Jess Cook, to get a GRWM (get ready with me) look at what's really involved in content marketing. HINT: It's more than just writing great copy.

One or two good pieces of content don't guarantee leads. If your entire content goal is focused solely on leads, you may be disappointed. In this episode, I talk about the value of content marketing as a long game and how to be successful at it.

Like any new piece of technology, marketers are learning to adapt to AI use. On this episode, we talk with Copy.ai's Head of Content Strategy, Nathan Thompson, on the in's and out's of using AI in content creation.