Mondelez's Mindy Shaltry & Wes Saraceni on Breaking Down the Marketing and Sales Divide
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Mondelez's Mindy Shaltry & Wes Saraceni on Breaking Down the Marketing and Sales Divide
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In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Mindy Shaltry, VP of Omnichannel Marketing & Activation, Mondelēz U.S., and Wes Saraceni, VP of Consumer Experience U.S. at Mondelēz International, about why today's shopper journey demands closer alignment between marketing and sales.
Mindy and Wes share how their partnership is helping break down organizational silos, reshape the traditional funnel, and build more connected consumer experiences across every stage of the path to purchase. They also discuss what large organizations can learn from smaller brands, why the "missing middle" of the consumer journey deserves more attention, and how stepping into unfamiliar roles has shaped their leadership.
Key takeaways:
- The consumer doesn't distinguish between marketing and sales, so organizations can't afford to either.
- Growth comes from connecting every stage of the consumer journey, not just optimizing the top or bottom of the funnel.
- Stepping into unfamiliar roles and challenging established ways of working makes leaders stronger.
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