There is a thought most podcasters are quietly carrying around in their head right now, and it is costing them so much business they do not even realize is on the table. The thought is this: my podcast is for my community. My podcast is for the people who already know me. And that my friend, is only half the truth. Anyone with the Apple Podcast app or Spotify or an internet connection at all can hit play on your show right now today, and until you start designing your podcast for that person too, you are leaving the biggest job your podcast can do completely on the table.

This episode is for the podcaster who has been recording every single episode for the people who already know them, and has never thought about what a complete stranger actually sees when they find the show at 11pm on Apple. I'm walking you through what your podcast is doing as a lead magnet whether you designed it to or not, the two modes every podcast needs to be running in at the same time, a full firefighter case study showing exactly what designing for both jobs looks like in practice, and the five tactical shifts to make on your next episode to start doing both at once.

In This Episode You'll Learn:

• The thought most podcasters are quietly carrying about who their podcast is for (and the half of the truth that is quietly costing them business)
• The two modes every single podcast episode needs to be running in at the same time (and why most podcasters think they have to pick one)
• Why a perfect fit stranger who finds your podcast at 11pm tonight is leaving even when she loves the content
• A full firefighter case study showing exactly what designing one episode for two completely different listeners looks like in practice
• The five tactical shifts to make on your next episode so it pulls strangers in and nurtures your community without doing any extra work
• Why this is not a one and done audit task (and the new question to ask yourself before you record any episode from here on out)

Related Podcast Episode:

I reference the dormant podcast story (the show I stopped publishing 19 months ago that still pulled in 38 listens in a single day) and the four ways strangers find your old episodes. If you have not heard that one yet, listen here: Why Strangers Are Still Listening To Your Old Podcast Episodes

Want to know exactly where your podcast is losing clients? Take the FREE Podcast to Clients Audit and get your PERSONALIZED report in less than 10 minutes! → https://podcastaudit.app/

Connect with Pamela:

Join 500+ other moms who podcast inside the FREE community: https://skool.com/podcasters/

• Website: https://pamelakrista.com/
• Instagram: https://instagram.com/pamelakrista/
• Email: pamela@pamelakrista.com

38 people listened to a podcast I stopped publishing 19 months ago. Yesterday. And over 200 people have pressed play on it in the last three months. I have not posted about it, promoted it, or thought about it since October of 2024, and the numbers from my analytics last week genuinely shocked me. If that is happening on a dormant podcast my friend, what do you think is happening on your active show's older episodes that you stopped looking at six months ago?

This episode is for the podcaster who has a back catalog of episodes they forgot about months ago because they have been heads down on what comes next. I'm walking you through the four ways strangers are finding your older episodes right now, the two ways those episodes can be working for you, what I found when I audited the very first episode of my own podcast, and the exact move to make this week to find out what your back catalog is really doing in the background.

In This Episode You'll Learn:

• The shocking number of listens a dormant podcast can still pull in (and what it actually proves about every active podcaster's back catalog)
• Why your podcast is one of the only marketing channels where a piece of content from two years ago competes for a listener's click at the same level as what you published this morning
• The four ways strangers are finding your older podcast episodes right now whether you are paying attention to your back catalog or not
• The two ways every single one of your old podcast episodes is working right now (and why there is no third option)
• What I found when I audited episode one of my own podcast (and why I was the most embarrassed person in the room about it)
• The exact analytics move to make this week before you touch a single episode in your back catalog

Want to know exactly where your podcast is losing clients? Take the FREE Podcast to Clients Audit and get your PERSONALIZED report in less than 10 minutes! → https://podcastaudit.app/

Connect with Pamela:

Join 500+ other moms who podcast inside the FREE community: https://skool.com/podcasters/

• Website: https://pamelakrista.com/
• Instagram: https://instagram.com/pamelakrista/
• Email: pamela@pamelakrista.com

For 80 plus episodes of this show, my call to action was the EXACT same thing. Every. Single. Episode. It did not matter if the episode was about launching a podcast, picking equipment, or whether a podcast was even right for someone's business. The CTA never changed.

This episode is for the podcaster who has been wondering why their show is not converting the way they expected. I'm walking you through the call to action mistake I made for 80 plus episodes of this very podcast, the disconnect it was creating between my listeners and my offer without me realizing it, what the right call to actions would have looked like instead, and the two question filter every CTA on your podcast needs to pass from here on out.

In This Episode You'll Learn:

• Why having the same call to action at the end of every podcast episode is quietly killing your conversions (even when the offer itself is great)
• The three camps most podcasters fall into when it comes to talking about their offer on their show (and which one is the most common)
• What the right call to action could look like for four different sleep coach episodes inside the same business
• The two question filter every call to action on your podcast needs to pass from here on out
• Why you do not need a brand new offer for every podcast episode (and what to do with the offers you already have)
• The exact move to make this week to find out if your call to actions are actually matching what your episodes are teaching

Want to know exactly where your podcast is losing clients? Take the FREE Podcast to Clients Audit and get your PERSONALIZED report in less than 10 minutes! → https://podcastaudit.app/

Related Episode:

I reference the Five Phase Listener Journey throughout this episode. If you want the full breakdown of all five phases and how to record episodes that meet each listener where they are, listen to The Five Phases Every Podcast Listener Goes Through (And How to Speak to Each One) here

Connect with Pamela:

Join 500+ other moms who podcast inside the FREE community: https://skool.com/podcasters/

• Website: https://pamelakrista.com/
• Instagram: https://instagram.com/pamelakrista/
• Email: pamela@pamelakrista.com