This episode is sponsored by Skip Wilson & Draft Media Partners.

Welcome to another episode of Mojo: The Meaning of Life and Business. In today’s show, Jennifer Glass sits down with acclaimed advertising expert Skip Wilson, founder of Draft Media Partners, to unpack how the advertising and marketing landscape is evolving with AI, social media, and cutting-edge tactics.

From his early start as a 16-year-old copywriter to his influential roles at CNN and iHeartMedia, Skip Wilson brings decades of experience to discuss how businesses—both big and small—can make their marketing stand out, the shift from organic to pay-to-play platforms, and the challenges and opportunities AI brings to content creation and audience engagement.

Whether you’re curious about the future of search, remnant advertising, or how to get your brand noticed in a world overloaded with information, this episode is packed with practical tips and forward-thinking insights.About my guest: Skip Wilson is a distinguished figure in the advertising world and the founder of the acclaimed advertising execution company DRAFT Media Partners. His journey began as a copywriter at 16, leading him to hone his expertise at CNN Special Project before playing a pivotal role in establishing the digital division at Clear Channel Radio. As the former Vice President of Digital Media for iHeartMedia, he brings over a decade of high-level experience to his work. A bestselling author and the host of "The Advertising Podcast," his company was recently recognized as "Most Intuitive Software Developer" in 2023 and "Best Marketing Software Developer" in 2024.

Connect with Skip on Facebook, LinkedIn, X, Instagram, YouTube, and on the web at https://draftmediapartners.com/

Keywords: marketing, advertising, copywriting, AI search, search engine optimization, organic traffic, social media, paid advertising, content generation, video advertising, remnant advertising, broadcast TV, OTT, CTV, digital marketing, target audience, Geico commercials, Google ads, audience targeting, content performance, AI-generated content, Grammarly, blog posts, marketing strategy, consumer behavior, ad campaign tracking, Super Bowl commercials, Amazon Prime ads, Hulu ads, small business marketing, media planning

Welcome to another episode of MOJO: The Meaning of Life and Business!

In today’s episode, host Jennifer Glass dives into one of the most critical—yet often confusing—topics for business owners everywhere: cash flow. Forget just focusing on income and expenses; Jennifer Glass and her guest, Wall Street veteran and business finance expert Debra Angilletta, break down the real meaning of cash flow, why it’s so essential for your business’s survival, and how mastering the timing of your money can mean the difference between merely making ends meet and thriving.

You’ll hear simple, actionable strategies tailored for both retail and service-based business owners, learn how to time expenses and receivables to your advantage, and discover why “revenue feeds your ego, but profit feeds your family.” Plus, Debra Angilletta introduces the Profit First methodology, explains the importance of separating personal and business finances, and shares ninja-level tips for optimizing your cash flow—so you always have more money left at the end of the month.

If you want to take control of your business’s finances, scale profitably, and redefine what success means in your journey, this episode is for you!

About my guest: With over 20 years of experience on Wall Street, Debra Angilletta helps high-performance CEO's and Founders take control of their cash flow, grow profits, and scale successfully. Using proven frameworks, Debra simplifies business finances empowering business owners to make confident decisions, hire strategically, and achieve lasting success.

Connect with Debra on Facebook, LinkedIn, and on the web at nextlevelceo.biz

Keywords: cash flow, small business, business owners, revenue, profit, expenses, business finance, profitability, retail business, service business, inventory management, timing of payments, auto billing, invoicing, net 30 terms, business credit card, personal vs business expenses, Profit First, Mike Michalowicz, profit margins, scaling business, consulting business, ACH payments, payment terms, cash management tools, tax implications, business bank accounts, vendor management, business sustainability, credit line, cash flow strategies, American Express, AmEx

Welcome to another episode of MOJO: The Meaning of Life and Business. Today, Jennifer Glass dives into one of the most critical phases of entrepreneurship: exiting your business. Whether you’re pondering passing your company down to your kids, selling to a third party, or just walking away, the exit strategy you choose—and how you prepare for it—can dramatically impact the ultimate value you receive.

Joining Jennifer Glass is Cameron Bishop, a distinguished executive, entrepreneur, and current partner at Rain Catcher, a lower middle market investment firm. With decades of hands-on experience transforming and acquiring companies, Cameron Bishop shares his expertise on how to prepare your business for sale, avoid common pitfalls, and maximize your “second bite of the apple.” They’ll tackle everything from owner dependency and legal structure to financial management, customer concentration, and the emotional rollercoaster of letting go.

If you’re even vaguely considering how and when to exit, this episode is packed with strategic guidance, real-world examples, and vital steps every business owner should be thinking about—years before making their next move.

About my guest: Cameron Bishop is a distinguished executive and entrepreneur with a remarkable track record of transforming companies and maximizing value for business owners. He notably led Intertec Publishing from a $7 million company to a $400 million enterprise and co-founded Ascend Media, growing it to $120 million in just three years. Mr. Bishop has extensive experience advising private company owners on exit strategies and business transitions, and as CEO of SkillPath Seminars, he spearheaded significant organizational transformation. He is passionate about empowering business leaders to achieve their full potential and navigate complex challenges.

Connect with Cameron on LinkedIn, Instagram, X, and on the web at raincatcher.com/

Keywords: business exit strategy, selling a business, business transition, maximizing business value, business valuation, investment banking, business acquisition, private equity, M&A process, business broker, exit planning, business profitability, owner dependency, successor planning, organizational structure, LLC vs S corp vs C corp, legal structuring, tax implications, customer concentration, buyer risk, gross profit margin, EBITDA, financial reporting, accrual accounting, cash accounting, business growth, partnership buyout, rollover equity, business due diligence, deal structure