Welcome to another episode of MOJO: The Meaning of Life and Business! In today’s conversation, host Jennifer Glass is joined by Jason Avery—a serial entrepreneur, bestselling author, and the powerhouse behind a multimillion-dollar construction company built primarily through referrals. Jason shares the incredible story of how he went from a rebellious teenager to a business leader who now spends most of his workweek nurturing relationships rather than prospecting for new clients.

Jason dives deep into the world of relationship-based business, laying out practical strategies for building powerful referral networks, forming strategic partnerships, and leveraging your "contact sphere" to fuel lasting business growth. With real-life examples—ranging from the power of a simple handwritten note to intentionally assembling power teams within industries—Jason reveals how genuine giving, adaptability, and mutual motivation can transform the way you grow your business.

Listen in as Jason and Jennifer break down the steps to finding the right partners, understanding personality types for better communication, and creating win-win opportunities that bring more value to your life and business. If you’re ready to ditch endless cold calls and paid ads for a smarter, more enjoyable way to grow, this episode is packed with actionable wisdom to help you get started.

About my guest: Jason Avery runs a successful construction company doing millions of dollars in sales for renovations yearly, largely through referrals. Now he coaches other contractors and designers to build thriving businesses, and he's even written the #1 best-selling book, "Blueprints for a Referral Based Business."

Connect with Jason on Facebook, LinkedIn, and on the web at https://www.construct-success.com/.

Keywords: business networking, referral based business, relationship building, strategic partnerships, joint venture strategy, contact sphere, target market, credibility, visibility, profitability, nurturing relationships, givers gain, lead generation, power team, trusted vendor list, event chain, personality profiles, DISC assessment, adaptive behavior, motivation in business, transaction vs. revenue stream, team building, delegation, entrepreneurial coaching, construction industry, consulting services, customer referrals, collaboration vs competition, small business growth, networking strategies, business development

Welcome to another inspiring episode of MOJO: The Meaning of Life and Business! Today, host Jennifer Glass sits down with Heidi Medina, a social media strategist and business coach who's made lifestyle her priority—personally and professionally. Heidi shares her journey from the US to sunny Portugal, revealing why she and her husband chose the digital nomad life and how they've built a business that supports their freedom to travel, live near the ocean, and spend time where it matters most.

In this conversation, you'll learn how Heidi helps her clients design their businesses around their individual lifestyles—whether that means working from a beachside café, finding time for family, or building flexibility into every workday. Heidi breaks down common misconceptions about the "Instagram-perfect" entrepreneur life, discusses the importance of making honest choices, and offers practical tips for anyone looking to escape the 9-to-5 grind and create a career with real freedom. If you've ever dreamed of living life—and running your business—on your own terms, this episode is packed with insight and actionable advice. Grab your coffee and tune in for a friendly chat that could help you redefine your own version of success!

About my guest: Heidi Medina is a social media strategist and business coach helping coaches and service providers build authentic online presences and genuine connections that turn into business – all without feeling salesy. Now based in Portugal, she makes online marketing feel like a friendly chat.

Connect with Heidi on Facebook, LinkedIn, and on the web at https://www.talktoheidi.com.

Keywords: lifestyle business, digital nomad, location independent business, remote work, online marketing, social media strategy, business coaching, authentic online presence, genuine connections, work-life balance, flexibility, European lifestyle, running a business abroad, traveling while working, working from home, working from a cafe, client management, money-making activities, building habits, mindset, making choices, family-oriented business, working moms, parental responsibilities, freedom of choice, building a niche, brand perception, business systems, backup plan, business success

Welcome to another episode of MOJO: The Meaning of Life and Business! In today's conversation, host Jennifer Glass dives into the fast-evolving world of marketing with special guest Jeff Greenfield, an entrepreneur, advisor, and disruptor with over three decades of experience in strategy, growth, and marketing leadership. As the co-founder and CEO of Provalytics, Jeff is at the forefront of AI-driven, cookie-less attribution and measurement solutions. Together, Jennifer and Jeff unpack the challenges marketers and small business owners face as privacy changes, like Apple's iOS updates, disrupt traditional tracking and analytics.

Tune in to learn why it's so difficult to know which half of your marketing budget is truly working, how the fundamentals of measuring marketing success haven't changed as much as you think, and what practical steps you can take—no matter your business size—to make smarter decisions about where to invest your marketing dollars. Whether you're just starting out or looking to get more from your existing campaigns, this episode is packed with real-world advice on tracking impressions, understanding the pitfalls of relying solely on clicks, and building marketing strategies that stand the test of time. Get ready to take notes and gain fresh insights into the ever-changing world of business marketing!

About my guest: Jeff Greenfield is an entrepreneur, advisor, and disrupter with three decades of strategy, growth and marketing leadership. Jeff is currently building the next generation of AI-Driven Attribution as the co-founder and CEO of Provalytics which is a 'cookie-less' attribution & measurement solution which enables marketers to prove the impact from upper funnel channels like CTV and grow their budgets.

Connect with Jeff on Facebook, LinkedIn, and on the web at https://provalytics.com

Keywords: marketing attribution, cookie-less measurement, third-party cookies, data privacy, Google Analytics, marketing fundamentals, digital advertising, media impressions, ad tracking, conversion tracking, marketing data analysis, marketing ROI, upper funnel channels, CTV advertising, small business marketing, AI-driven attribution, offline marketing, marketing budget, marketing metrics, cost per click, cost per lead, cost per sale, Facebook advertising, Instagram advertising, Meta ads, Google ads, impression tracking, customer journey, marketing measurement tools, advertising effectiveness, marketing strategy