Blending in is the exact opposite of what actually grows a business.

In this episode, we're taking you back to where one of our favorite sayings, "being the neon pink in a sea of gray" started and breaking down what it means to stand out without losing your professionalism.

The girls discuss:

♡ The difference between being unprofessional and just being human online

♡ Why copying someone else's brand doesn't work

♡ Three questions to help you find what makes you memorable

♡ The "COAST filter" (could other agents share this?)

—

Subscribe to this show to stay up to date and get the latest episodes!

CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!

Download our free guide, Personal Brand by Friday, here!

Follow us on social media:

@modernagentmarketinggirls

@modernagentsocialclub

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ The Hotel Nantucket by Elin Hilderbrand

♡ Unreasonable Hospitality by Will Guidara

♡ Jessi Jean (@jessijeanhome) — creator of the viral "yap challenge"

♡ The Home Edit

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Personal Brand by Friday

If you've ever made a big investment in yourself and then immediately thought, "what was I thinking???" we see you. That in-between phase where you're not who you used to be, but you're not who you're becoming yet is uncomfortable. But it's also where the real transformation happens.

In this episode, we're taking you behind the scenes of Chelsea's $75K VIP day and mastermind investment: what led up to it, what it looked like, and the huge mindset shifts that came out of it. We're talking leadership, vision, and why the people who are willing to do the uncomfortable work are always the ones who come out ahead.

The girls discuss:

♡ Why Chelsea's biggest investment this year wasn't about the price tag

♡ What the "river of misery" feels like and why it means you're on your way somewhere

♡ Building your business on a foundation instead of decoration

♡ Why leading with the payoff (not the process) is what gets people to say yes

♡ How investing in yourself changes what you're willing to tolerate

—

Subscribe to this show to stay up to date and get the latest episodes!

CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!

Download our free guide, Personal Brand by Friday, here!

Follow us on social media:

@modernagentmarketinggirls

@modernagentsocialclub

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Traction: Get a Grip on Your Business by Gino Wickman

♡ Unreasonable Hospitality by Will Guidara

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Personal Brand by Friday

What if ease was never supposed to be the answer?

We chase ease in everything: easy recipes, easy templates, easy content calendars, easy checkout buttons. Our brains are wired to love it. I (Kayla today for a solo ep) actually looked into the science behind it for this episode, and it kind of blew my mind.

If you've ever bought the template, joined the membership, downloaded the freebie... and it still didn't "work" for you, you have to listen to this episode!

Kayla discusses:

♡ Why our brains are wired to crave "easy"

♡ The neuroscience of attention

♡ Why "working with me is easy" should be the message, not "buying a house is easy"

♡ The real reason templates and systems alone won't make your content memorable

♡ The tough questions you need to sit with to build a personal brand that stands out

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up to date and get the latest episodes!

CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!

Download our free guide, Personal Brand by Friday, here!

Follow us on social media:

@modernagentmarketinggirls

@modernagentsocialclub

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

Mentioned in this episode:

Personal Brand by Friday

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here

95% of her business comes from referrals, and she's never paid for a lead. The one thing that has made that possible is relying on a personal brand she's been building consistently since she started.

In this episode, I (Kayla!) sit down with Kristin Sheckler, a Modern Agent member since 2021, mom of four, and Indiana-based agent whose business is proof that showing up as yourself actually works. We get into all of it, how Kristin built her brand from the beginning, why she doesn't believe in balance, and the small, consistent things that have kept her top of mind without burning out.

We love talking about the power of personal branding on Modern Agent Marketing Girls, but this episode is a real-life example of just how it pays off.

The girls discuss:

♡ Why Kristin left corporate behind after her "COVID baby" and got her real estate license (and why Modern Agent was one of the first things she invested in)

♡ What it looked like to build a personal brand when literally no one in real estate was doing it yet

♡ Why her business is 95% referral-based

♡ Not wanting to be a top producer

♡ How Kristin actually manages her days during summer with four kids at home

♡ Her "home of the day" story strategy that takes one second and gets conversations every single time

♡ How she built her email list from scratch

—

Connect with Kristin:

♡ Follow Kristin on Instagram

♡ Subscribe to her newsletter

♡ Check out her freebies and important links

—

Subscribe to this show to stay up to date and get the latest episodes!

CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!

Download our free guide, Personal Brand by Friday, here!

Follow us on social media:

@modernagentmarketinggirls

@modernagentsocialclub

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Personal Brand by Friday

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here

We've all been there. You spend time putting together a beautiful post, it looks polished and professional, and then... nothing. Maybe a few likes from your mom and your best friend, but no DMs and definitely no referrals.

If this is you, you might be missing the formula that makes content actually stick.

It's just Chelsea today, and in this solo episode, I’m walking you through the Content S'more, our signature framework for creating content that builds real brand recognition. The kind that has people thinking of you first when it's time to buy, sell, or pass along a name.

Chelsea discusses:

♡ Why most real estate content gets scrolled right past

♡ The difference between the hamster wheel and the flywheel (and which one your marketing is on)

♡ The three-ingredient Content S'more formula that makes your brand memorable

♡ Why "local" is the secret weapon most agents are leaving out of their content

♡ Real examples of how to apply the formula to posts you're already creating

—

Subscribe to this show to stay up to date and get the latest episodes!

CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!

Download our free guide, Personal Brand by Friday, here!

Follow us on social media:

@modernagentmarketinggirls

@modernagentsocialclub

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Episode 21: Raise Your Standards and Grow Your Business

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Personal Brand by Friday

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here

There's a restaurant in our favorite Florida destination called Pickles. We drove by it for years and talked about it constantly. My family and I (hi, it’s just me Chelsea today!) thought about it every time we wanted a cheeseburger. And then one day, we finally walked in, and it instantly became one of our all-time favorite spots.

Pickles became our favorite restaurant before we ever became customers.

That's exactly how familiarity works. And in this solo episode, I’m making the case that consistency on its own is not the goal. Familiarity is. The kind of presence that makes you the only agent someone can possibly think of when the moment arrives... whether they're ready to buy, refer, or just ready to finally reach out.

Chelsea discusses:

♡ Why consistency alone won't get you clients

♡ The science of familiarity and why your brain is wired to trust what it recognizes

♡ How to develop a point of view that makes you impossible to forget

♡ Why showing up locally is one of the most powerful things you can do for your brand

♡ How to use brand cues to create visual recognition before someone even remembers your name

—

Subscribe to this show to stay up to date and get the latest episodes!

CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!

Download our free guide, Personal Brand by Friday, here!

Follow us on social media:

@modernagentmarketinggirls

@modernagentsocialclub

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Episode 28: Go from “I Don’t Have a Brand” to “I Know EXACTLY What to Post” by the End of this Episode

♡ Episode 37: Mini Personal Brand Quiz That Makes Staying Top of Mind Easy

♡ Episode 59: Luxury Real Estate Branding that Feels Personal with BryAnn Buhl

♡ Instagram: @stephanie.schutt (host of the Pretty Vocal podcast)

♡ Book: The Slight Edge by Jeff Olson

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Personal Brand by Friday

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here

The top producers of the past worked hard, using strategies like door knocking, open houses, cold calling, billboards, and grocery cart ads. Basically, if it put their face somewhere, they did it. And it worked… for the life they were willing to live.

But the game has completely changed. And we think most of those agents, if they heard what's possible now (attracting clients from the comfort of your own home, using just your phone), would wish they had had that option!

In this episode, we're redefining what it means to be a top producer in the modern age, so you can build a brand that works for you and doesn’t take over your life.

The girls discuss:

♡ Why the old definition of "top producer" doesn't have to be yours

♡ How to reverse engineer your dream business from the destination back

♡ Why the best marketer wins (not necessarily the hardest worker)

♡ What bees can teach us about building a sustainable, high-producing business

♡ How to start showing up as a modern agent

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up to date and get the latest episodes!

CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!

Download our free guide, Personal Brand by Friday, here!

Follow us on social media:

@modernagentmarketinggirls

@modernagentsocialclub

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Personal Brand by Friday

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here

Never take advice from someone whose life you wouldn't want.

Because when you look around at the "top producers" who've been doing real estate for thirty years, the ones who are stressed and crabby and haven't had a free weekend since 2009, it's easy to wonder if that's just what success costs.

And we are here to tell you: it is not. There is another way, where the people who already know you are sending you referrals, where you're not convincing strangers to trust you, where your summer actually feels like summer, and your pipeline is still full come fall.

That way is a personal brand (surprise, surprise). And this episode is basically our love letter to what that can look like, starting right now, this summer!

The girls discuss:

♡ Summer is the best season to let your personal brand do the heavy lifting

♡ The conversion triangle and what actually gets someone to hire (and refer) you

♡ How to use the COAST method to create content no other agent can copy

♡ What to do when you're too busy for reels

♡ A simple weekly game plan: email, photo-a-day, and one local thing on repeat

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up to date and get the latest episodes!

CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!

Download our free guide, Personal Brand by Friday, here!

Follow us on social media:

@modernagentmarketinggirls

@modernagentsocialclub

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Instagram account: @itsmesaramartinez

♡ Past episode: 24. Turn Instagram Into a Referral Magnet This Summer

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Personal Brand by Friday