To all the modern agent moms: Between the minivan snack crumbs, preschool pickup lines, messy mornings, and client calls with Bluey playing in the background, there’s a personal brand story waiting to be told — and it’s the one your dream clients are dying to connect with.

In this special Mother’s Day episode, the girls are breaking down exactly how to sprinkle motherhood into your brand without it feeling confusing, unprofessional, or like you have to share ALL of your family’s ups and downs online.

They’re sharing their own journeys into motherhood, the lessons they wish more agents knew about blending personal life into their brand, and simple, no-stress ways to weave your stories into your content.

The girls discuss:

♡ How to sprinkle motherhood into your marketing without making it all about motherhood

♡ How motherhood can help you connect with dream clients

♡ The big debate: Should you show your kids’ faces online?

♡ Why oversharing every messy moment can hurt your brand

♡ Easy story-driven content ideas for busy moms

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Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

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Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

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Mentioned in this episode:

♡ Natalie Ellis

♡ Nesting with Grace

♡ Pretty on Fridays

♡ Mallory Ervin

♡ The book Chelsea is dying to start reading: Say You’ll Remember Me by Abby Jimenez

♡ Modern Agent Marketing Girls podcast episode on how to build an email list

♡ Emma’s post on finding the best muffin spots

♡ Kayla’s book recommendations: Create Anyway by Ashlee Gadd and Until the Streetlights Come On by Ginny Yurich

This episode was edited by Adrienne Cruz.

If you've ever struggled with consistency or wondered how some agents create a reel in two minutes and it takes you forever, you're gonna want to tune in. In this episode, Chelsea sits down with Kelly Althof, a Modern Agent Social Club member, Florida-based realtor, and part-time high school cheer coach, for a fun and relatable convo on building your brand on social media.

From real estate icks (hi, agents bragging about their 25 years of experience) to figuring out how to show up consistently without being glued to your phone, this episode is packed with mindset shifts and actionable strategies you’ll want to start using immediately.

The girls discuss:

♡ How to create a signature content series that makes showing up feel way easier

♡ Why sharing your Starbucks order on social media matters more than you think

♡ Using stories, a P.S., and local content to stay top of mind

♡ What actually works with freebies, content strategy, and posting consistency

♡ Letting go of the “perfect brand” and leaning into real life

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Kelly’s Links:

♡ Instagram: @kellyalthofhome

♡ Podcast: The Action Women Podcast

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Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Book: Building a StoryBrand

♡ Podcast episode: “Head of Instagram @Mosseri reveals secrets to grow in 2025 - 828” by Build Your Tribe

♡ Instagram: Jenna Kutcher

♡ Instagram: Dietitian with Twins

This episode was edited by Adrienne Cruz.

Listings aren’t just about square footage and granite countertops anymore.

In today’s episode, Chelsea and Kayla are sharing how to market your listings in a way that attracts buyers AND gets you your next client. From turning a showing into an experience (think: cozy candles, mood lighting, and a vibe buyers never forget)… to marketing homes that need a little Pinterest vision, they’re giving you a playbook you’ll want to use on repeat.

Oh, and don’t worry if you don’t have any listings right now. This episode’s packed with ideas to get you in the door too. Whether you're showing off neighborhoods, nurturing past buyers, or sharing mini-stories from past transactions, the content ideas in this one are simply chef’s kiss. Grab your coffee and let’s get creative.

The girls discuss:

♡ Why every listing should help you grow your business

♡ How to market a “meh” house with dream-home energy

♡ Creative ways to get seller leads without a current listing

♡ How to turn one listing into 20+ content ideas

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Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Bailey’s reel about the feminine urge to buy an A-frame house

♡ Subscribe to Hannah Brencher’s newsletter where Chelsea read about doing a turndown service

♡ Chelsea’s Flight Planner

♡ Over the Moon Far Away’s reel about falling asleep in your grandma’s house

♡ Donald Miller’s podcast episode on nostalgia

♡ Kayla recommends this reel as a really good example

♡ Chelsea recommends following this IG account

This episode was edited by Adrienne Cruz.

What if every post you create brought you closer to your next client? In this episode, Chelsea and Kayla are sharing their go-to recipe for creating content that’s strategic and scroll-stopping. They’re walking you through the Modern Agent Content Cocktail, the exact formula for mixing real estate, personality, and local topics into content people actually want to see.

You’ll learn how to stay top of mind without being salesy, what kinds of posts actually convert, and why a single behind-the-scenes moment might be more powerful than a full-blown market update.

The girls discuss:

♡ Why real estate content alone isn’t enough anymore

♡ The 3 key ingredients your content needs to stand out

♡ How to share your life and your listings without confusing your audience

♡ Why "fluffy" content isn't fluffy at all

♡ Real-life tips to stay top of mind

♡ The one post you can create today that checks every marketing box

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Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ “Instagram Story Starter Pack” Pinterest board

♡ SIVAN AYLA’s Instagram

♡ No Snob Somm’s Instagram

This episode was edited by Adrienne Cruz.

Feel like you’re seeing the same real estate content on repeat? You’re not imagining it, and this week, we’re calling it out! Grab your coffee (or wine!) and join Chelsea and Kayla as they talk all things content this week— from what they’re saving, what trends they’re over (we’re looking at you, lip sync reels), and what actually makes marketing work.

Plus, they’re sharing their current reads, podcast obsessions, and why your personal brand might need a little Elle Woods energy. You’ll walk away feeling inspired to post with more personality, ditch the copy-paste trends, and lean into the things that make you unforgettable.

The girls discuss:

♡ The reason some trends die fast (and others stick)

♡ How “just be yourself” became our favorite marketing strategy

♡ What’s in their saved folders and how it’s inspiring better content

♡ Real-life ways to market without being the icky salesy agent

♡ Why your community should be doing the bragging for you

♡ Why a simple post can make a bigger impact than a full-on market update

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

This episode was edited by Adrienne Cruz.

Social media isn’t what it was in 2022, but so many agents are still posting like it is. If you’ve been wondering why engagement is down, this episode will clear things up. Chelsea and Kayla are breaking down how Instagram has evolved, why old-school real estate marketing doesn’t work anymore, and what to do instead. Think: less boring market updates, more content that actually makes people want to work with you. They’ll share what’s working, what’s outdated, and how you can create posts that stop the scroll and bring in actual business.

The girls discuss:

♡ Why treating Instagram like a website is a mistake

♡ How to use pop culture and storytelling to make real estate feel more relatable

♡ The secret to making social media work without spending hours online

♡ Why your posts should feel like a conversation, not a course

♡ Why “just listed” posts are the real estate equivalent of a bad first date

♡ How to turn casual followers into ride-or-die clients who wouldn’t dream of hiring anyone else

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in the episode:

♡ Tonic Site Shop

♡ Book: Email Storytelling Playbook

♡ Tori Sprankel

♡ Sara Adams

♡ Abby Jimenez

♡ Claire Kinney

This episode was edited by Adrienne Cruz.

In today's episode of the Modern Agent Marketing Girls podcast, Chelsea and Kayla talk about their first official Modern Agent Book Club. The girls discuss The 12 Week Year and how agents can use this goal planning strategy to 4x their business results. As the book says, "if you want to predict your career path and future income, look at the actions you take each business day. Your actions tell the story." And today's episode helps you define your vision and your story so you can take actions that change your life.

The girls discuss...

• the importance of execution over planning
• the entrepreneurial mindset in real estate
• the significance of having a clear vision
• the emotional cycle of change and how to leverage it to reach your goals

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

Follow us on social media:

@modernagentmarketinggirls

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

It's time to channel your inner influencer and share day in the life style content as a real estate agent. No, this doesn't mean you need to share Amazon affiliate links, but it DOES mean you get an easy way to share a little real estate with a little personal brand in a seamless, fun to consume way! On today's episode, Chelsea and Kayla break down what day in the life content really is, why it's powerful, and how you can leverage it as a local real estate agent. And of course, they aim to make this really easy on you thanks to their newest Modern Agent B Roll Guide (grab it for free here!)

Inside you'll learn...

• practical tips for creating engaging content,
• how to elevate your content with B-roll, voiceovers, and storytelling
• content that builds a relatable, trustworthy brand
• how to decide what to share (and what not to share!)

Elevate your day in the life style content with our free Modern Agent B Roll Guide here

Kayla's DITL reel Chelsea's DITL reel

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

Follow us on social media:

@modernagentmarketinggirls

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!