AI isn’t replacing marketers; it’s becoming their greatest creative ally. In this episode, Peggy Anne Salz sits down with Wangxin Li, VP of Decision Science and Global Operations at Aarki, to explore how she’s not just building AI, but reimagining the way marketers collaborate with it. At the heart of this transformation is Encore, Aarki’s full-funnel platform powered by real-time decisioning, deep neural networks and custom generative AI. Wangxin breaks down how Encore slashes creative testing cycles from weeks to just days, boosts campaign performance across UA and retargeting, and functions like an “Iron Man suit for marketers.” It’s all about empowering teams with smarter, real-time decisions and effortless scalability. Tune in to discover how Wangxin and Encore not only improve performance; together they create full-funnel campaigns that truly resonate.

Wangxin Li LinkedIn: https://www.linkedin.com/in/wangxin-li/

Aarki: https://www.aarki.com

What does Mad Max: Furiosa have to do with mobile ad performance? Everything. Michael Akkerman, Chief Business Officer at Digital Turbine, shares how brands are turning blockbuster energy into in-game engagement—driving 35% lift in brand preference and 4x higher interaction rates with ad formats consumers actually want to experience. In this special on-location episode from POSSIBLE in Miami, Akkerman breaks down how brands like H&M, Coca-Cola, and Panda Express are crafting immersive, playable ad campaigns that don't just entertain—they outperform social, deliver intent and redefine what "premium" really means.Michael Akkerman - https://www.linkedin.com/in/mikeakkerman/Digital Turbine - https://www.digitalturbine.com/

Brand building is making a comeback, but on new terms. After years of hyper-targeted, lower-funnel performance marketing, brands are returning to their roots: storytelling, connecting to culture, and long-term brand equity. Our guest this week, Nina Brit Brando, CEO of Carat Deutschland GmbH, calls this a "renaissance in brand commitment." In a time when brands are all "fishing in the same lake"—competing for attention on saturated platforms where visibility is dictated by algorithms rather than ad spend—narrative-led advertising is what makes the bait worth biting. Nina shares her favourite examples of brands getting it right and her strategy for balancing storytelling and data to hook, catch, and keep valuable audiences in 2025.

Nina Brit Brando - https://www.linkedin.com/in/nina-brit-brando-59916236/

Carat - https://www.carat.com/de-de