Publishers are facing some tough questions: why are there so many bad ads, who actually owns ad quality, and what can publishers do about it right now?In this candid backstage debrief, I’m joined by Božo Janković (Ad Monetization Consultant at GameBiz Consulting) right after we leave the main stage at the Google App Summit in Dublin to unpack the realities publishers face every day. We talk through a simple way to frame ad quality – from harmful content and deceptive templates to nonstop ad spam and hidden malicious code – and why ad experience is app experience for your users and your bottom line.Božo also shares insights from a Google / AdMob / Deloitte study showing that 1 in 5 players will quit a game after a negative ad experience. We also dig into what happens when the industry doesn’t fix this itself: user backlash, app store pressure and, eventually, regulation.This conversation is part of PlayerFirst Perspectives, a MobileGroove mini-series powered by AppHarbr. It’s a series about fixing ad quality and developing ad policies so users stay in your app or game, and you can enforce what you believe is right for your players.👉 Join the conversation -https://join.slack.com/t/playerfirstcollective/shared_invite/zt-3kcihn2oh-jXuCNSOYnqIFjynxegYUugBe part of the PlayerFirst Collective on Slack, where marketers, product teams and platforms swap real examples of bad ads, policy fixes and UX wins – and compare notes on what’s working. In this backstage episode, we talk about:- Why there may be more bad ads than good ones – from disgusting or misleading creatives to malware, spyware and scams hidden under the surface- A simple ad quality “stack”: ad content, ad templates and UX, ad implementation and frequency, and ad integrity- What the Google / AdMob / Deloitte data reveals about churn, player choice and the real revenue impact of negative vs positive ad experiences- The four key stakeholders in ad quality – advertisers, ad networks and mediation, publishers and app stores – and how responsibility and power are shared- Why publishers have more leverage than they think: defining ad policies, insisting networks enforce templates and shifting teams from quantity to quality- How communities help share solutions and push the industry toward higher standards- Why ignoring ad quality is no longer an option if you care about profitable growth, valuations and building a business with solid, sustainable metricsStay tuned for upcoming PlayerFirst Perspectives episodes on MobileGroove, where we continue to dig into how publishers, platforms and partners are turning ad quality, policy and player trust into a real growth advantage.*** Subscribe for More ***👉🏻YouTube: https://www.youtube.com/c/PeggyAnneSalz?sub_confirmation=1👉🏻Spotify: https://open.spotify.com/show/5yFF2InbeIgkIRcxvDy3jm👉🏻Amazon: https://music.amazon.co.uk/podcasts/28e1039b-4ead-4c48-aed7-8aceb5195fa6/mobilegroove👉🏻On Point Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7020756661006925824*** Let's Connect ***👉🏻 LinkedIn - https://www.linkedin.com/in/peggyannesalz👉🏻 Facebook - https://www.facebook.com/peggy.salz👉🏻 Instagram - https://www.instagram.com/peggyannesalz👉🏻 Website - https://www.mobilegrove.com