A name is more than a label. It's a reflection of purpose, legacy and the future. Join Amber Burda, chief operating officer and general manager, as she discusses the importance of naming the Houston Livestock Show and Rodeo's new agricultural complex along Highway 288, the process behind selecting the right name, and how the community can play a role in shaping a landmark that will serve generations to come. The public voting window for the agricultural complex naming has been extended through September 8, 11:59 p.m. CST.

In this episode, President and CEO Chris Boleman and Chairman of the Board Wesley Sinor discuss the future of the Houston Livestock Show and Rodeo following one of the organization's most historic announcements. Learn how the new world-class agricultural complex along Highway 288 will create opportunities for youth, agriculture and education while positioning the Rodeo for generations to come.

Mission Rodeo is the official podcast of the Houston Livestock Show and Rodeo™, taking listeners behind the scenes of one of the world's largest celebrations of Western heritage, agriculture, education, entertainment and community impact. Through candid conversations with Rodeo leaders, volunteers, industry experts, entertainers and special guests, the podcast shares the stories, decisions and people that drive the Rodeo's year-round mission of supporting Texas youth and preserving Western traditions.