Can one daily action really change the trajectory of your real estate career?

Chris Cook sits down with coach and educator Kory Gorgani to unveil the Power Plan—a simple, one-page system that's reshaping how agents approach productivity and growth.

Ditching dusty 30-page business plans, Kory explains how intentional, measurable, and repeatable daily actions, paired with weekly accountability and short review cycles, can lead to a 39% increase in sales.

This conversation offers the tools, mindset, and system (including Chris's PATH platform) to help you get clear, stay consistent, and finally move the needle in your business.

Listen For

1:30 How did the Power Plan come to replace traditional business planning?

5:17 What’s the one action per day that can transform your real estate business?

8:26 How do agents build a one-page GPS for real estate success?

14:47 Why should you hold your team capable instead of accountable?

22:06 What’s the real reason agents see a 39% boost from this system?

Connect with Guest: Kory Gorgani, Director of Agent Training and Development at RE/MAX Hallmark ® | Professional Certified Coach | NLP Practitioner | Author | Speaker

Real Estate Website | Coaching Website| LinkedIn | Instagram | Facebook | X | YouTube | Weekly Mastery Insights

Connect with Chris, Sales Representative | Team Lead at The Haylard Group - RE/MAX Hallmark ®

Website | Email

Is online lead generation just a dopamine hit for desperate agents?

Chris Cook sits down with Josh Decaire, founder of Waypoint Media Solutions, to unpack the real truth behind building a sustainable real estate brand versus chasing cold leads.

From the flaws of short-term lead gen tactics to the emotional toll of endless follow-ups, they explore how agents can shift their mindset and energy toward building a long-term digital presence that actually works.

Chris shares his own struggles and revelations, while Josh drops practical insights on foundational marketing, CRMs, and why most agents confuse tactics for strategy.

Listen For

:47 What’s the real difference between a tactic and a strategy in real estate marketing?

6:47 Are online leads giving you a dopamine hit or actual business?

11:16 Is it worth chasing cold leads in an oversaturated market like Toronto?

18:28 Can AI voice agents actually help scrub real estate leads effectively?

27:19 Why most realtors struggle to build a consistent pipeline—and how to fix it

Connect with Guest: Josh Decaire, Founder Waypoint | Marketing Professor

Website | LinkedIn | Instagram | X | Contact

Connect with Chris, Sales Representative | Team Lead at

The Haylard Group - RE/MAX Hallmark ®

Website | Email

Think you're a solo agent? Think again—your success depends on the team you build around you.

Chris Cook draws a brilliant parallel between real estate and professional baseball to drive home one powerful point: even the greatest players can't win alone.

From broker managers and accountability coaches to CRM specialists and mastermind groups, he outlines the roles that elevate agents from average to elite.

But it’s not just about having the right people—it’s about being the right kind of agent.

Chris challenges listeners to rethink their definition of “coachable” and to take full ownership of their growth.

If you’ve been grinding alone or feeling stuck, this episode will make you ask the tough but necessary question: are you building the right team—or trying to do it all yourself?

Listen For

4:14 Who is the first person you should recruit to your real estate “team”?

5:51 What roles should make up your personal real estate support staff?

6:58 What does it really mean to be coachable in real estate?

13:46 What’s the missing piece when you feel stuck in your business?

Connect with Chris, Sales Representative | Team Lead at The Haylard Group - RE/MAX Hallmark ®

Website | Email

“Think real estate is easy money? Think again.”

Most agents don’t fail because they’re lazy. They fail because they were never taught how to actually succeed.

Chris sits down with Micah Munro, a real estate coach and former team leader, to dive deep into why most new agents fail, and how a brand-new, high-accountability launch program is flipping that script.

From hands-on shadowing to daily habits and real-time coaching, they break down what it really takes to start or restart a thriving real estate career.

Micah shares personal stories, industry stats, and some unfiltered truths about paid lead gen vs. working your sphere.

Whether you’re a brand-new agent or just looking to reignite your business, this episode offers a no-nonsense roadmap to results.

Listen For

:45 What’s the single most important habit for a new real estate agent?

04:12 Why do most new agents spin their wheels even after training?

10:54 Can agents really succeed without spending thousands on leads?

20:32 What are the biggest problems with online lead generation in major cities?

29:36 How do you build a real estate business that doesn’t control your life?

Guest: Micah Munro, Real Estate Coach at RE/MAX Hallmark® | Bill Pipes G3 Nation Coaching

Website | LinkedIn | Email | Instagram | Facebook | G3 Nation Coaching

Connect with Chris:

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Ever wonder why some agents crush listing appointments while others crash and burn?

In this episode, Chris Cook sits down with 38-year real estate veteran Shawn Whelan for a no-nonsense conversation about mastering the fundamentals of sales, specially the oft-misunderstood power of scripts.

They unpack why most agents fail to use scripts effectively, how internalizing your dialogues changes everything, and why chasing shiny objects won't build your business.

Listen For

3:59 What Happens When You Knock on Doors for 30 Days Straight?

6:36 Why Do Real Estate Scripts Sound So Robotic at First?

13:11 Are Your Sellers Practicing Their Objections Before You Arrive?

17:00 How Long Should a Cold Call Last to Actually Get an Appointment?

25:24 Why Is Practicing Scripts More Important Than Chasing Leads?

Connect with guest: Shawn Whelan

Website | Email

Connect with Chris:

Website | Email

Sometimes it’s easier to give new birth than drag around the dead”—that’s just one of the many memorable one-liners Dan Railey drops in this episode.

Chris Cook sits down with his longtime mentor to discuss sales discipline, hiring the right people, overcoming objections, and keeping your energy high.

Dan shares his proven “sales matrix,” why athletes make the best salespeople, and how relationships, brand, and community involvement keep the pipeline full.

Packed with humor, stories (including golfing with Michael Jordan), and hard-earned advice, this episode delivers timeless principles any real estate or sales professional can use to build long-term success.

Listen for:

5:16 The 100-Call Matrix: Turning Effort Into Predictable Results

11:30 The Pipeline Compounds: Growth Even Without Getting Better

15:47 Repeat Business is Hidden Gold

23:25 Relocation Opportunities as a Lead Source

37:16 Overcoming Every Objection in Sales

Guest: Dan Railey

Website

Connect with Chris Cook, Salesperson and Executive Director of The Halyard Group of RE/MAX Hallmark®

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"Want to wow your clients without even trying?"

Chris Cook dives into the secret sauce behind consistent, scalable, and client-pleasing real estate operations: standard operating procedures (SOPs).

From a last-minute scramble caused by not having proper systems in place to a passionate breakdown of how SOPs transform a chaotic business into a flourishing one.

He shares how he segments his business, empowers his team, avoids repeated mistakes, and elevates client experiences — all through clear, intentional documentation.

Listen for:

1:13 Repeat-Proof Your Business

4:35 SOPs by Business Segment

6:15 The Art of Exceeding Expectations with SOPs

8:52 Automate, Delegate, and Scale with Confidence

Connect with Chris Cook, Salesperson and Executive Director of The Halyard Group of RE/MAX Hallmark®

Website | Email

Is the “old school” real estate grind actually the new competitive edge?

Chris Cook sits down with his business partner David Ferris to unpack the practical, high-converting strategies that helped David build a thriving real estate business—from nearly zero to authority status.

Ditching expensive online leads and embracing traditional, budget-friendly methods like open houses, circle prospecting, and weekly emails, they share how authenticity, smart follow-up, and a deep understanding of buyer psychology are the real keys to long-term success in real estate.

Listen For:

1:43 DJ to REALTOR: David’s unconventional entry into real estate

6:10 70% of Deals from One Source

8:20 Get Them Talking: Psychology at Open Houses

13:51 The Power of Nosy Neighbor Open Houses

18:39 Weekly Emails That Actually Work

27:58 Scripts vs. Strategy

Connect with guest: David Ferris

LinkedIn | Website

Connect with Chris:

Website | Email