If every donor brought just one more, how fast would your nonprofit grow? Double. Triple. Explode. That’s the power of referrals — and the key to sustainable, scalable growth.

In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to build a donor referral engine using AI and automation. You’ll learn the Identify, Incentivize, Integrate framework to find your best evangelists, motivate them to share your mission, and make referrals easy to track and reward.

Tom breaks down how to use ChatGPT prompts to identify high-engagement donors, create low-cost recognition-based incentives, and write ready-to-share referral messages your supporters can send via text or DM.

Plus, he shares a real-life case study of a food bank that grew new donor acquisition by 28% just by adding referral links into their thank-you emails.

Don’t rely on hope — build a system that multiplies your mission.

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Most nonprofits treat peer-to-peer fundraising like a one-off event—a 5K here, a birthday fundraiser there—and then let it fizzle out.

But what if you could turn your supporters into mini-fundraising powerhouses who continually bring in new donors, and use AI to scale it all effortlessly?

In this episode, Tom Kelly shares a proven framework:

Recruit. Resource. Repeat.

You’ll learn how to:

• Use AI to identify your most engaged and socially active supporters
• Build easy plug-and-play toolkits to help them fundraise confidently
• Automate re-engagement so top fundraisers keep coming back

Plus, hear a real nonprofit success story that turned 50 fundraisers into 1,200 new donors—with one-third becoming recurring givers.

🎯 Don’t just run a fundraiser—build a growth engine.

When a supporter hosts a fundraiser for your nonprofit—whether it’s a birthday campaign, 5K, or classroom challenge—who usually gets thanked? The donors. But the person who did all the work—the one who rallied their friends, shared your mission, and raised the money—often gets little more than a quick “Thanks for hosting” email.

In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to automate thank-you campaigns for peer-to-peer fundraisers so every supporter feels like a hero without you manually sending 200 emails. Using the Recognize. Reward. Repeat. framework, you’ll learn how to keep your most passionate fundraisers engaged—and coming back year after year.

Tom breaks it down step-by-step:

• Recognize: Build an automated thank-you flow that celebrates fundraisers both personally and publicly with email sequences, shoutouts, and tags.
• Reward: Send low-cost but high-impact tokens of appreciation—certificates, swag, or shoutouts—to make fundraisers feel truly valued.
• Repeat: Close every thank-you sequence with an invitation to return next year, turning one-time hosts into long-term advocates.

You’ll hear how one cancer nonprofit automated a 3-part thank-you campaign—immediate gratitude, recap with totals, and next-year invite—and saw 67% of fundraisers sign up again.