S03E13 | Nick Swifte from Swift Media - Does your business have a place advertising in mass media? How the digital revolution is creating more access for businesses advertising in media

Nick Swifte is an advertising, marketing and media professional with more than 25 years’ experience, including senior leadership roles overseeing State and Federal Government behaviour change campaigns. From negotiating national media agreements and managing teams of 60+ people, to securing “Outstanding” Federal Government rate outcomes, Nick has operated at the highest levels of media strategy, investment and procurement. Today, as Founder of Swifty Media, he helps organisations — including RSL Victoria, Crime Stoppers and Starbucks Australia — navigate the modern media landscape with smarter, more accessible advertising solutions.

In this episode, Nick breaks down whether mass media still has a place for growing businesses — and how the digital revolution has actually lowered the barrier to entry. He unpacks the myths around TV, radio and large-scale campaigns, explains how strategic media planning drives behaviour change, and shares practical insights for business owners considering stepping beyond social media into broader, high-impact channels.

🌐 Learn more: swiftymedia.com.au
🌐 Join the VBC Community: veteranbc.com/join-our-community

#VBC #VBCPodcast #VeteranBusinessCommunity #VeteranOwnedBusiness #VeteranBusiness #MediaStrategy #MassMedia #DigitalAdvertising #VeteranNetwork #BusinessGrowth #MarketingLeadership

Fresh drop!

S03E12 | Miriam Kent - Gallipoli Medical research - What is it, what do they do and why is it important.

Miriam Kent is the CEO of Gallipoli Medical Research, a not-for-profit advancing veteran health and wellbeing through world-class research. With a career spanning senior leadership roles in both Australia and the UK — including Brisbane City Council, The Body Shop, Marks & Spencer, and the Brisbane Economic Development Agency — Miriam brings deep experience in strategy, operations, and delivering meaningful impact at scale.

In this episode, Miriam shares insights from a 2025 Boss X International visit to the Australian Army’s Rifle Company Butterworth in Malaysia. She reflects on the physical and mental demands Reservists face daily, and how these skills translate into civilian workplaces. From experiencing the weight of military gear firsthand to understanding the resilience built in service, she explores how recognising everyday military commitment can shape support for veterans in business and beyond.

🌐 Learn more: https://gallipoliresearch.org.au

🌐 Join the VBC Community: veteranbc.com/join-our-community

#VBC #VBCPodcast #VeteranBusinessCommunity #VeteranOwnedBusiness #VeteranBusiness #VeteranHealth #MedicalResearch #VeteranWellbeing #Leadership #ADF #Reservists #MilitaryToCivilian

New Episode Drop!

S03E11 | The most important pod to date - Michelle Creevey - why veteran procurement matters to Australia

Michelle Creevey is a supply chain and procurement leader with nearly two decades of experience delivering high-value outcomes across complex and highly regulated industries. As Founder of Purpose Procurement, she helps organisations in defence, infrastructure, advanced manufacturing, and technology design human-centric procurement strategies that strengthen supply chains, boost sovereign capability, and create measurable social and economic impact.

In this episode, Michelle shares insights from her career at Boeing Defence Australia — including architecting the award-winning social procurement strategy that grew Indigenous business spend from $3,945 to over $98 million. She explores how human-centred procurement, inclusive sourcing, and strong supplier relationships can turn intent into action, while also reflecting on her family’s proud military heritage and the values that underpin her leadership.

🌐 Learn more: https://www.purposeprocurement.com.au

🌐 Join the VBC Community: veteranbc.com/join-our-community

#VBC #VBCPodcast #VeteranBusinessCommunity #VeteranOwnedBusiness #VeteranBusiness #SocialProcurement #SupplyChain #DefenceIndustry #InclusiveSourcing #SovereignCapability #Leadership #Impact