S03E13 | Nick Swifte from Swift Media - Does your business have a place advertising in mass media? How the digital revolution is creating more access for businesses advertising in media

Nick Swifte is an advertising, marketing and media professional with more than 25 years’ experience, including senior leadership roles overseeing State and Federal Government behaviour change campaigns. From negotiating national media agreements and managing teams of 60+ people, to securing “Outstanding” Federal Government rate outcomes, Nick has operated at the highest levels of media strategy, investment and procurement. Today, as Founder of Swifty Media, he helps organisations — including RSL Victoria, Crime Stoppers and Starbucks Australia — navigate the modern media landscape with smarter, more accessible advertising solutions.

In this episode, Nick breaks down whether mass media still has a place for growing businesses — and how the digital revolution has actually lowered the barrier to entry. He unpacks the myths around TV, radio and large-scale campaigns, explains how strategic media planning drives behaviour change, and shares practical insights for business owners considering stepping beyond social media into broader, high-impact channels.

🌐 Learn more: swiftymedia.com.au
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