No savings. No trust fund. No venture capital. Just nights and weekends. That's how most successful SaaS companies start — including mine.

I walk through what it costs, what's free, how to build without cash, and how to find your first customers on a tiny budget.

Links:

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Join Idea To Traction Waitlist - New book launches in October

The 9-to-5 Audit

Startups for the Rest of Us Podcast

MicroConf Connect

The SaaS Playbook

Every time a customer cancels, you tell yourself a story about why.

Most of the time, that story is wrong.

Rob Walling break down the biggest churn patterns I’ve seen kill SaaS companies and how to figure out which ones you can actually fix.

Links from the Pod

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Watch this video on YouTube

The SaaS Playbook, Free Sample Chapter

TinySeed Accelerator

AI is changing SaaS, but not everything.

Rob Walling breaks down the 5 fundamentals that still determine whether your business survives, and why ignoring them means no amount of AI will save you.

Links from the Pod

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Subscribe to the MicroConf YouTube Channel

Subscribe to the Rob Walling YouTube Channel

MicroConf Mastermind Matching Program (Applications are open in the Fall)

Senior Place

Rob Walling has seen 5 B2B SaaS marketing strategies work over and over, and in this video, he breaks down how AI is changing each one in 2026, what's different (and what's not), and how to prioritize based on your product.

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Subscribe to the Rob Walling YouTube Channel

MicroConf Connect

Grab a free sample chapter of the SaaS Playbook

The SaaS Playbook

Most SaaS founders hit a wall and can't figure out why they won't grow.

After working with thousands of founders and investing in over 230 SaaS companies, I've found the same root cause almost every time: a gap in one of four core skills every SaaS needs to survive.

In this video I'll break down what those skills are and what to do if you're missing one.

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Subscribe to Rob Walling's Essays

Episode 807 | The “Core Four” SaaS Skills and Knowing When You Should Find a Co-founder (A Rob Solo Adventure)

Episode 811 | When to Delegate the “Core Four SaaS Skills,” Freemium Retention Rates, and More Listener Questions (A Rob Solo Adventure)

Episode 728 | Bootstrapping Gymdesk to a More Than $32.5M Exit

TinySeed Portfolio

Early Google and Facebook ads felt like a cheat code. Then the advantage disappeared.

AI chat platforms are introducing ads now, and this might be another early window. The real challenge is timing.

Today I’ll show you how to get that timing right and avoid the common traps I’ve seen across hundreds of SaaS companies.

Links from the Pod

Watch this video on YouTube

Subscribe to the Rob Walling YouTube Channel

MicroConf Europe September 21-23, 2026 in Reykjavik, Iceland

SaaS Institute