AI is changing SaaS, but not everything.

Rob Walling breaks down the 5 fundamentals that still determine whether your business survives, and why ignoring them means no amount of AI will save you.

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MicroConf Mastermind Matching Program (Applications are open in the Fall)

Senior Place

Rob Walling has seen 5 B2B SaaS marketing strategies work over and over, and in this video, he breaks down how AI is changing each one in 2026, what's different (and what's not), and how to prioritize based on your product.

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MicroConf Connect

Grab a free sample chapter of the SaaS Playbook

The SaaS Playbook

Most SaaS founders hit a wall and can't figure out why they won't grow.

After working with thousands of founders and investing in over 230 SaaS companies, I've found the same root cause almost every time: a gap in one of four core skills every SaaS needs to survive.

In this video I'll break down what those skills are and what to do if you're missing one.

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Episode 807 | The “Core Four” SaaS Skills and Knowing When You Should Find a Co-founder (A Rob Solo Adventure)

Episode 811 | When to Delegate the “Core Four SaaS Skills,” Freemium Retention Rates, and More Listener Questions (A Rob Solo Adventure)

Episode 728 | Bootstrapping Gymdesk to a More Than $32.5M Exit

TinySeed Portfolio

Early Google and Facebook ads felt like a cheat code. Then the advantage disappeared.

AI chat platforms are introducing ads now, and this might be another early window. The real challenge is timing.

Today I’ll show you how to get that timing right and avoid the common traps I’ve seen across hundreds of SaaS companies.

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MicroConf Europe September 21-23, 2026 in Reykjavik, Iceland

SaaS Institute

I surveyed 200+ founders making $1K-$100K+/month to find out how successful founders came up with their SaaS idea.

In this video I break down the 8 proven methods they used—with real examples from dozens of founders.

Spoiler: 72% found their idea through their work. Your next SaaS might be hiding in plain sight.

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Free 9-5 Audit (find your SaaS idea at your day job)

75+ Marketplace opportunities

Get early access to my upcoming book

SaaS Launchpad

Huge thanks to all of the folks who filled out the survey!

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SaaS is an incredible business model, with recurring revenue, high margins, and big exits. But there’s a dark side most founders don’t see until it’s too late.

In this ep, I break down the uncomfortable truths every founder should know before they dive in.

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MicroConf Europe September 21-23 · Reykjavik, Iceland

Rob Walling shares how he's seeing AI affect the SaaS landscape, explains why he doesn’t believe AI will ever kill SaaS, and outlines where the biggest opportunities are for ambitious bootstrapped founders today.

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MicroConf Mastermind Matching

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MicroConf Connect