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We sit down with Michelle Feeney to talk about what it really means to live unapologetically, from boardroom presence and beauty as confidence to purpose-led work that changes culture.

Michelle Feeney, Floral Street founder is something of a beauty powerhouse. She started PR, before moving to New York and being rapidly headhunted by Estée Lauder Companies to work on Prescriptives and Crème de la Mer before being promoted to Vice President, Global Communications of MAC Cosmetics following their acquisition by Estée Lauder Companies. She led MAC to become the world’s biggest make-up brand, spearheading the legendary MAC AIDS Fund and Viva Glam initiatives, realising that beauty could create broader social awareness and change. After moving back to the UK, went on to become CEO of St Tropez (pioneering their Princes Trust collaboration) CEO of PZ Cussons Beauty Division, before taking a career sabbatical. Michelle is now back with Floral Street, a modern British fragrance brand with sustainability and eco-responsibility at its very core.

We unpack honesty, boundaries, and the courage to pause, so we can lead with more heart and less perfectionism.
• beauty and style as tools for self-belief and presence
• using brand power for real-world impact and charitable change
• permission to make mistakes and learn, especially for younger women
• navigating male-dominated rooms with clarity and calm authority
• honesty at home and at work, including menopause conversations
• vulnerability as support, not rescue, in teams and friendships
• building Floral Street around sustainable fragrance and ethics
• protecting creativity and voice in an AI-driven, transactional world
• making space for rest through daily pauses and retreat days
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Unopologetic Group