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Does it ever feel like you used to get plenty of leads from Google, but they've dried up?

The cause is rarely one mistake, which is exactly why it takes longer to fix than most people expect.

A long decline in leads usually comes from small issues stacking up over time, so the first thing to change is your expectations.

Timestamps
[0:00] Introduction
[1:08] What declining impressions in Google Search Console show
[1:42] Why feeling that SEO doesn’t work points to expectations
[2:42] Why changing your mindset comes first
[2:59] When a CEO’s expectations can end a project
[3:49] Step one: stop checking your rankings
[4:38] Step two: trust the process
[5:42] Why recovery takes about a year
[7:06] The first step: improve your conversion rate
[7:58] How the first two weeks of the mentoring program cover this

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Let me know if you liked this episode!
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What actually helps your website get mentioned in AI search?

A survey of 1,400 SEOs offers a ranked answer. The list is worth reading as a whole, and the practical takeaway is that strong SEO and specific, easy to extract content carry over to AI search more than the exact order does.

Timestamps
[0:00] Introduction
[1:29] How the survey worked and why crawl access ranks first
[3:03] Query answer match
[4:33] Citable and specific facts
[5:03] Organic rankings and fan out coverage
[6:09] Unique first party information
[7:15] Reputation across the web
[8:14] Extractable content structure
[8:56] Structured data and llms.txt
[10:02] What to take from the survey

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How do you create a new habit when it's something you don't want to do?

Common advice is to break the work into smaller sessions, but for a task you are avoiding, even those sessions are too big to start.

Here are three tricks that help me, when I'm in that situation:

1. Start ridiculously small
2. Schedule it before doing it
3. Counting small steps as wins

Timestamps
[0:00] Introduction
[0:45] The problem: SEO tasks you keep putting off
[1:37] Point 1: Start ridiculously small
[3:38] Point 2: Schedule it before you do it
[5:07] Point 3: Treat the small step as a win
[7:00] Recap and your first habit

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The Goal: Leave this episode with less stress about blogging.

It's hard to blog consistently when it feels like every post needs to be perfect. The obstacle is rarely the writing itself, since most of the overwhelm comes from expectations we place on ourselves. In this episode, I talk about:

1. The overwhelm that comes before writing
2. Why 'done' is more important than 'perfect'
3. What actually happens after you publish

Timestamps
[0:00] Introduction
[0:30] Why blogging consistently feels overwhelming
[1:39] Tip one: take it one step at a time
[2:43] Done is better than perfect
[3:01] Tip two: what happens after you publish
[3:42] Checking Search Console for impressions
[4:49] Tip three: not every blog will succeed
[5:13] What competitor research shows about successful blogs
[6:25] Why 10% is the best case for a successful post
[7:38] The three things to remember

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How do you know if your website is showing up in AI search results?

Google Search Console finally answers this, but only after a much bigger problem gets in the way of most website owners even looking.

Check the Generative AI tab in Search Console and you'll know exactly which of your existing pages AI is already recommending to searchers.

1. Google Search Console's new Generative AI reporting tab
2. How the tab separates AI search performance from regular search
3. Why other AI visibility tools can't be trusted
4. Shifting blog strategy from keywords to topics

Timestamps
[0:00] Introduction
[1:46] Why AI over-reliance is becoming a real problem
[2:20] Employees and clients blaming AI for mistakes
[3:20] Media overconsumption and feeling overwhelmed by AI
[4:15] AI advertising taking over every subway car
[5:50] A new AI search feature inside Google Search Console
[7:07] How the Generative AI tab works and what it shows
[7:50] Why other AI visibility tools can't be trusted
[8:48] Blogging by topic instead of keyword
[10:01] Finding a client issue using the new data

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Send me your AI/SEO questions!
https://www.meredithshusband.com/podcast

Does Google prevent blogs from being seen if AI helped write them?

Most of what already ranks on Google today is partly AI generated, so AI use on its own isn't the issue.

The bigger shift is that Google is getting stricter about what even enters its index, not just what ranks well, and that filtering appears tied to how identifiable a piece of content is as fully AI generated with no human specificity added.

• AI content watermarking and what it means for text and images
• Updated terms of service language shielding platforms from AI liability
• Stricter Google indexing standards for AI generated pages
• Adding personalization and specific detail to stay identifiable

Specific, first-person detail is what keeps a blog post inside Google's index instead of outside it.

Timestamps
[0:00] Introduction
[1:47] The recent wave of updated terms of service emails
[2:25] Companies protecting themselves from AI content liability
[2:48] Social platforms tagging AI generated profiles
[3:02] AI image and text watermarking explained
[3:36] Anthropic commits to watermarking while OpenAI backs out
[4:11] Why pure AI blog content may not get indexed
[4:52] Google getting stricter about what even enters its index
[5:29] What this means for small business blog owners

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Send me your AI/SEO questions!
https://www.meredithshusband.com/podcast

How do you find a blogger who won't accidentally tank your SEO?

Hiring a blogger might not directly involve SEO, but the wrong hire can quietly undo months of progress. Hiring the right blogger comes down to three checks: originality, topic strategy, and how they use AI, each one protecting the SEO progress you've already built.

• Original content versus duplicated or recycled blogs
• Keyword cannibalization from topic-only blogging
• Right and wrong ways a blogger should use AI
• Setting the strategy yourself before you hire

Timestamps

[0:00] Introduction
[2:08] Why hiring a blogger matters for SEO
[2:45] The problem with duplicate blog content
[3:30] How bloggers reuse content across clients
[4:33] Choosing blog topics instead of keywords
[5:00] Avoiding keyword cannibalization
[5:50] Using AI the right way as a blogger
[6:20] Red flags in blogger AI use
[7:25] Why the blogger isn't responsible for strategy
[7:45] Your job before you hire

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Send me your AI/SEO questions!
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Technically, blog categories and tags can help your SEO, but most people are using them in a way that actively hurts it.

The question to ask is: Do your blog categories actually help people find what they're looking for, or are they just clutter?

1. Why keyword-stuffed categories and tags get flagged as spam
2. The retail store analogy for structuring categories and tags correctly
3. How to fix an existing blog with too many categories
4. Using Google Search Console to avoid losing visibility during a cleanup

Get this right and your blog categories start working the way they should, guiding real visibility instead of quietly working against it.

Timestamps
[0:00] Introduction
[0:30] The real problem with blog categories and tags
[1:43] Why keyword-stuffed categories are a spam signal to Google
[2:23] User frustration and how it hurts rankings
[3:37] The retail store analogy for categories and tags
[5:11] What tags are for versus what categories are for
[6:38] What to do if you already have too many categories
[7:08] Using Search Console before you prune anything
[8:38] The rip the band-aid off approach
[9:08] How to rebuild categories and tags the right way

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Send me your AI/SEO questions!
https://www.meredithshusband.com/podcast