This episode explores the concept of E-E-A-T—Experience, Expertise, Authoritativeness, and Trustworthiness—and how it plays a critical role in building a credible website, especially in the age of AI-generated content. Meredith's husband explains how site owners can improve their perceived authority through credentials, affiliations, backlinks, and content transparency. These factors not only build user trust but also align with Google’s evolving expectations for inclusion in AI search results.

Chapter Markers:
[0:00] Episode 151
[0:24] Intro to E-E-A-T and survey results
[1:28] AI-generated content and why E-E-A-T matters more now
[2:11] How Google developed its algorithm using human input
[3:06] E-E-A-T is not a direct ranking factor—but its components are
[4:06] Real-world parallels: professional credentials as credibility
[5:28] Demonstrating authority through affiliations and publications
[6:42] Linking to credentials and reputable sources
[7:13] Thinking like a user to evaluate trust signals
[7:45] Why E-E-A-T is even more critical in the AI era
[9:00] Mention of AI course and how to get access

---

👉 INSIDER ACCESS
Get discounts & early access to upcoming offers.
https://www.meredithshusband.com/#insiders

Meredith's Husband
https://www.meredithshusband.com

In this episode, Meredith's husband previews an upcoming mini-course on how to get your website into AI search results, following new guidance from Google and SEMrush. He also shares surprising 2025 AI adoption statistics, including global usage trends, industry applications, and AI's educational impact.

Timestamps

[0:24] Pre-announcement: AI Mini-Course for Website Owners
[0:56] Google’s First Guidance on AI Search Results
[1:46] Updated AI Usage Statistics for 2025
[3:36] Global AI Adoption Surpasses Mobile
[4:34] Emerging Economies Outpacing Advanced Ones in AI Usage
[6:23] Generational Gaps in AI Expertise
[7:23] AI Use Cases: Teachers, Smart Homes, and Learning
[9:36] AI in Medicine and Robot-Assisted Surgeries
[11:21] Business Adoption of AI and ROI Challenges
[12:47] AI Risks: Jailbreaking, Energy Use, and Hallucination Rates

---

👉 INSIDER ACCESS
Get discounts & early access to upcoming offers.
https://www.meredithshusband.com/#insiders

Meredith's Husband
https://www.meredithshusband.com

In this episode, Meredith's husband critiques Squarespace's recent SEO update, describing it as a mostly superficial improvement without real functional value, masking the same ineffective SEO advice previously offered by Squarespace. He offers a couple of tips for Squarespace and a free trial for the Squarespace Fundamentals

Chapter Markers
[0:24] Frustration with the original Squarespace SEO episode
[1:45] Visual updates to Squarespace’s SEO tools—no real improvements
[2:22] Comparing Squarespace to Yelp in terms of user support
[3:18] Inconsistent rollout of new SEO UI across Squarespace accounts
[4:20] Why the original episode was scrapped in favor of more practical advice
[5:00] Ignoring Squarespace’s SEO checklist and why it’s not helpful
[5:32] Introducing the Squarespace Fundamentals guide
[5:54] Using Squarespace’s AI tool for image alt text
[6:40] AI-generated meta descriptions and bulk editing tip
[7:06] Similar tools likely coming soon (Wix, WordPress, Showit, etc)

Check out Meredith's newly relaunched website:
https://meredith-zinner-photography.com/

Access the Squarespace Fundamentals for One Week
https://seiq.meredithshusband.com/checkout/one-week-trial

---

👉 INSIDER ACCESS
Get discounts & early access to upcoming offers.
https://www.meredithshusband.com/#insiders

Meredith's Husband
https://www.meredithshusband.com

In this episode, Meredith and her husband discuss the importance of consistency—rather than constant effort—when it comes to SEO. The key takeaway: long-term, sustainable progress in SEO comes from finding a manageable rhythm and sticking to it consistently, rather than trying to do everything all at once.

Chapter Markers

[0:24] Squarespace Changes Again
[1:03] Superficial SEO Improvements by Squarespace
[1:30] The Goldilocks Problem of SEO
[2:03] Constant vs. Consistent SEO
[2:33] The Gym in January Analogy
[4:00] The Pitfall of Undercommitting
[5:00] Finding a Sustainable SEO Rhythm
[6:00] A Baseball Story: Effort Over Talent
[7:51] Common SEO Overcommitment Mistakes
[8:53] How Often Should You Blog?

---

👉 INSIDER ACCESS
Get discounts & early access to upcoming offers.
https://www.meredithshusband.com/#insiders

Meredith's Husband
https://www.meredithshusband.com

In this episode, Meredith and her husband discuss the pros and cons of using Squarespace as a website platform, particularly focusing on its limitations for SEO. While Squarespace is praised for its ease of use, it’s not recommended for long-term business growth due to its technical limitations. They suggest exploring Wix as a more SEO-friendly alternative. The episode introduces a “fundamentals” mini-course to help Squarespace users avoid common pitfalls and make more strategic platform decisions.

Timestamps

[0:24] Sexy Voice and Intro
[0:44] Who This Episode Is For
[1:24] Core Issue with Squarespace: SEO Limitations
[2:05] Squarespace Is Easy—but Not Built for Growth
[3:30] Lessons Learned from Using Squarespace
[4:04] Introducing the Squarespace Fundamentals Mini-Course
[4:44] Wix as a Surprising SEO-Friendly Alternative
[5:45] Why Google’s Praise of Wix Matters
[6:13] Comparing Squarespace and Wix for Beginners
[7:48] How to Access the Mini-Course for Free

Access the Squarespace Fundamentals Mini-course

https://seiq.meredithshusband.com/c/welcome-fundamentals/welcome

Use the coupon code below for one free month: SQUARESPACEFUN

---

👉 INSIDER ACCESS
Get discounts & early access to upcoming offers.
https://www.meredithshusband.com/#insiders

Meredith's Husband
https://www.meredithshusband.com

What began as a quick SEO tip while Meredith was swimming with whales in Tonga evolved into a comprehensive Fundamentals Series ShowIt, WordPress, and Squarespace users.

Visit the Fundamentals Series
https://seiq.meredithshusband.com/c/welcome-fundamentals

In this episode...
[0:24] Origin of the Fundamentals series for Showit users
[1:08] Why Showit needs specific SEO guidance
[2:37] What is WYSIWYG and Showit’s visual interface
[4:03] How Showit splits sites between Showit and WordPress
[5:00] The unique problem of dual sitemaps
[5:20] Configuring Yoast properly for Showit blogs
[5:54] Connecting Google tools (Analytics and Search Console)
[6:48] How to monitor Google Search Console after setup
[7:41] Why Google Business Profile is also a “fundamental”
[8:20] Thank-you message and free access for contributors

---

👉 INSIDER ACCESS
Get discounts & early access to upcoming offers.
https://www.meredithshusband.com/#insiders

Meredith's Husband
https://www.meredithshusband.com

Google's recent I/O event unveiled dramatic changes to search as 'AI mode' was declared "The Future of Search" and prominently featured as the first tab in Google search results. The shift represents Google's adaptation to new AI technologies and changing user behaviors.

KEY POINTS:

• AI mode creates two key challenges for website owners: decreased traffic and untrackable AI-driven visits
• "Agentic search" will soon allow Google to create personalized result canvases rather than structured lists
• Future capabilities will include trying clothes on your photo and purchasing directly through Google
• These changes will dramatically impact the SEO industry but won't fundamentally change best practices
• Google's consistent message remains: create quality content and focus on good user experiences
• Website owners should continue optimizing for users rather than becoming distracted by industry panic

---

👉 INSIDER ACCESS
Get discounts & early access to upcoming offers.
https://www.meredithshusband.com/#insiders

Meredith's Husband
https://www.meredithshusband.com

This episode we discover how easily AI can now create convincing fake videos of well-known figures, complete with realistic voice synthesis that fooled even our resident voice recognition expert.

• Spotting the telltale signs of AI-generated content through pronunciation errors and unlinked content
• How social media platforms lack incentive to remove fake content while Google prioritizes trustworthiness
• Understanding Google's E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) for ranking websites
• Practical ways to improve your website's trustworthiness through testimonials, author pages, and external links
• The concerning ease and affordability of creating convincing AI voice content
• Why establishing genuine trust signals is becoming essential in the age of synthetic media
  
  

If you want to hear a fuller episode about how to improve your website's E-E-A-T signals, like our Instagram post linked below.

https://www.instagram.com/p/DJ2dVEYAYBH/

---

👉 INSIDER ACCESS
Get discounts & early access to upcoming offers.
https://www.meredithshusband.com/#insiders

Meredith's Husband
https://www.meredithshusband.com