Join the Mentoring Waitlist:
www.meredithshusband.com/mentoring-waitlist

Does it ever feel like you used to get plenty of leads from Google, but they've dried up?

The cause is rarely one mistake, which is exactly why it takes longer to fix than most people expect.

A long decline in leads usually comes from small issues stacking up over time, so the first thing to change is your expectations.

Timestamps
[0:00] Introduction
[1:08] What declining impressions in Google Search Console show
[1:42] Why feeling that SEO doesn’t work points to expectations
[2:42] Why changing your mindset comes first
[2:59] When a CEO’s expectations can end a project
[3:49] Step one: stop checking your rankings
[4:38] Step two: trust the process
[5:42] Why recovery takes about a year
[7:06] The first step: improve your conversion rate
[7:58] How the first two weeks of the mentoring program cover this

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Let me know if you liked this episode!
https://www.meredithshusband.com/podcast

What actually helps your website get mentioned in AI search?

A survey of 1,400 SEOs offers a ranked answer. The list is worth reading as a whole, and the practical takeaway is that strong SEO and specific, easy to extract content carry over to AI search more than the exact order does.

Timestamps
[0:00] Introduction
[1:29] How the survey worked and why crawl access ranks first
[3:03] Query answer match
[4:33] Citable and specific facts
[5:03] Organic rankings and fan out coverage
[6:09] Unique first party information
[7:15] Reputation across the web
[8:14] Extractable content structure
[8:56] Structured data and llms.txt
[10:02] What to take from the survey

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Take a look » AI+SEO Crash Course
https://www.meredithshusband.com/course/crash

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Let me know if you liked this episode!
https://www.meredithshusband.com/podcast

How do you create a new habit when it's something you don't want to do?

Common advice is to break the work into smaller sessions, but for a task you are avoiding, even those sessions are too big to start.

Here are three tricks that help me, when I'm in that situation:

1. Start ridiculously small
2. Schedule it before doing it
3. Counting small steps as wins

Timestamps
[0:00] Introduction
[0:45] The problem: SEO tasks you keep putting off
[1:37] Point 1: Start ridiculously small
[3:38] Point 2: Schedule it before you do it
[5:07] Point 3: Treat the small step as a win
[7:00] Recap and your first habit

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Let me know if you liked this episode!
https://www.meredithshusband.com/podcast