In this episode, Meredith and her husband break down a misconception in SEO — that you need to be a technical genius to succeed. Meredith’s Husband explains why most modern website platforms already handle the “tech stuff” and why Google actually rewards usability and trust over perfection. You’ll also hear how the new SEMrush Challenge helps you reach “good enough SEO” — an A-level site score that’s more than enough to win.

Timestamps

[0:00] Introduction
[0:24] SEO isn’t as technical as people think
[0:34] How the SEO industry promotes complexity
[1:39] “Part of the problem since 2002”
[2:03] What “Good Enough SEO” means
[2:22] Why Google doesn’t care about technical perfection
[3:00] How modern platforms (Squarespace, Wix, WordPress) handle technical SEO
[4:12] Thinking like Google: What does Google really want?
[5:45] What “good enough” looks like (A-grade site, not 100%)
[7:21] Introduction to the SEMrush Challenge

CONTACT
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Branded searches convert best. In this lesson, Meredith’s Husband walks local photographers through 12 must-do optimizations for a Google Business Profile—covering name consistency, photos, address vs. service area, products/prices, categories, descriptions, updates, reviews, social links, and image strategy—to boost first impressions and local “photographers near me” visibility.

[0:00] Introduction
[0:24] Why revisit Google Business Profile now
[2:05] Branded searches and conversion reality
[3:32] How GBP impacts local “near me” rankings
[5:01] Step 1 — Business name consistency
[6:00] Step 2 — Cover photo that actually crops well
[7:25] Step 3 — Service area vs. address (use a real address)
[10:15] Step 4 — Logo upload and preview
[11:10] Step 5 — Local phone number importance
[12:20] Step 6–7 — Products, prices, and categories
[15:05] Step 8 — “From the business” as a testimonial
[16:20] Step 9 — Monthly updates (why it helps)
[18:02] Step 10 — Reviews cadence and request method
[20:05] Step 11 — Attach social profiles (they’re back)
[21:30] Step 12 — Photos are the attention magnet
[23:15] Optional steps teaser + vote link

CONTACT
Leave Feedback or Send us your questions:
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Get discounts on upcoming releases:
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Many photographers lose inquiries after sending pricing. In this episode, Meredith and her husband discuss how to filter out unqualified leads before they contact you — without sounding rude. They share practical SEO and website strategies like using autoresponders, pricing placement, and smart contact-form questions to attract clients who value your work (and your time).

⏱️ Timestamps

[0:00] Introduction
[0:24] The listener’s question: filtering out low-budget inquiries
[1:00] SEO isn’t just rankings — it’s attracting the right clients
[2:30] Reframing “bad” leads as a timing issue
[3:00] The importance of fast (but friendly) responses
[4:00] How to write a personable autoresponder
[6:00] Why humor and warmth make you memorable
[7:00] Where to mention pricing without sounding rude
[8:45] Using dropdowns and checkboxes in your contact form
[10:00] Alternatives to listing price ranges
[11:15] Keeping unqualified leads for future offers
[13:00] Why “starting at” pricing works best
[14:10] Managing expectations and emotional buying behavior

CONTACT
Leave Feedback or Send us your questions:
https://forms.gle/bqxbwDWBySoiUYxL7

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👉 Become an INSIDER...
Get discounts on upcoming releases:
https://www.meredithshusband.com/#insiders