Meetings Matter. Everything Else Is Breadcrumbs.
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Meetings Matter. Everything Else Is Breadcrumbs.
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AI can help you move faster. It can also help you make bad marketing faster.
Paula Carneiro Cox and Carlos get into what has to come before the prompts: stories buyers actually see themselves in, data you can use, and enough human judgment to know what's worth testing in the first place. From there, the conversation lands where B2B marketing eventually has to: the meeting. Clicks, impressions, and form fills can point you in the right direction, but they don't pay the bills. The real signal is whether the right people take the call, whether the message holds up once sales gets involved, and whether marketing is listening hard enough to learn why deals move or die. AI can spot patterns. It can sharpen the work. But it can't replace taste, context, or trust. And in B2B, trust still closes the gap.