What if you could financially prepare for fertility treatment before you actually needed it?

In Episode 57 of Funded, Now What?!, Andrew Lee Miller sits down with Laura McDonald and Dr. Christy Lane, Co-Founders of Flora Fertility, to discuss how they're building a new category in fertility insurance.

After raising $5M, Flora is tackling the massive gap between the rising cost of fertility treatment and the limited insurance coverage available to most people.

The conversation explores how Flora is building a D2C and B2B2C business, creating a consumer-friendly insurance brand, raising capital, and using PR and thought leadership to establish credibility in a new category.

Andrew also shares his latest growth playbook covering GEO, PR, LinkedIn outreach, email prospecting, and AI-driven customer acquisition.

What You'll Learn

• Why fertility treatment has become a major financial burden for young adults

• How Flora is creating a new approach to affordable fertility insurance

• Why Flora is building both D2C and B2B2C growth channels

• Lessons from raising $5M and creating a new insurance category

• How bold branding can help a startup stand out in a traditional industry

• Why PR and thought leadership are critical for category creation

• How founders can reach HR decision-makers through LinkedIn and email outreach

• Why GEO and AI search are becoming critical channels for startup growth

Featured Guests

Laura McDonald & Dr. Christy Lane Co-Founders, Flora Fertility

🌐 https://www.heyflora.com/

🔗 Laura: https://www.linkedin.com/in/laurajaynemcdonald

🔗 Christy: https://www.linkedin.com/in/christyclane

About the Show

Funded, Now What?! is the world's leading podcast for startup founders and growth leaders.

Hosted by Andrew Lee Miller, the show explores how venture-backed startups scale after raising capital.

📅 Book a Growth Audit: https://www.growthexpertz.com

▶️ Subscribe on YouTube: https://www.youtube.com/@growthexpertz

Connect With Andrew: https://www.linkedin.com/in/andrewstartups/

Read The Startup Growth Book: https://cutt.ly/Ftb3156K

Want to work with us? justin@growthexpertz.com

00:00 Introduction to Flora Fertility and Its Mission

02:57 Understanding the Fertility Crisis

06:09 Cultural Shifts in Family Planning

09:01 The Unique B2B2C Business Model

12:00 Marketing Strategies for a New Insurance Product

17:13 Navigating the D2C Landscape

21:29 The Importance of PR in Business Growth

25:05 Leveraging Expertise for Effective Marketing

29:12 Understanding the B2B Sales Approach

34:55 Strategies for Effective Outreach and Engagement

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