If you've ever wondered whether a membership model could work for grassroots organizing and not just traditional fundraising, today's guest is going to show you exactly how.

The African American Roundtable (AART) won this year’s Monthlies award for Strongest Sense of Community, and Executive Director Markasa Tucker-Harris is joining me to share how AART created a five-tier membership structure, inviting donors to “be the work.”

That shift has influenced EVERYTHING, from fundraising and staffing to storytelling and retention, including how they think about dedicated membership roles, relationship-building with donors, and creating pathways for members to organize more people into the movement.

Markasa also shares why AART’s churn stays low and what nonprofits considering a membership or recurring giving model should do first.

Resources & Links

Learn more about the African American Roundtable and their upcoming events.

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