『Meet Ken Lundin』のカバーアート

Meet Ken Lundin

Meet Ken Lundin

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In this episode of the Suade Motion podcast, host Matthew Terry sits down with sales consultant Ken Lundin to cut through the noise of modern lead generation and uncover what really drives scalable business growth. Together, they break down why most revenue bottlenecks actually stem from flawed discovery and qualification processes rather than poor closing skills, and how misaligned sales tech stacks create friction across go-to-market teams. Ken shares counterintuitive strategies for transforming compensation into true behavior modification, shifting away from "unicorn" salespeople in favor of repeatable systems, and leveraging an automated "enforcement loop" to turn real Voice of Customer data into your ultimate competitive advantage.

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