Meet Jenelle Nino, the Owner of Bellini Flowers and CEO of Roses for Veterans
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Meet Jenelle Nino, the Owner of Bellini Flowers and CEO of Roses for Veterans
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This week, on Workplace Confessions: Behind Closed Doors, Jenelle Nino, owner of Bellani Floral in Valley Center, California, teaches us how flowers can change lives.
When Janelle walks into a bridal shower for a friend who is terminally ill, she feels something she has not felt in years: calm, peace, and purpose. After building a career in Marriott hotel sales and then banking, she is tired of work that pays well but feels hollow, especially after losing two brothers to cancer. That one moment becomes the spark that turns a “maybe someday” dream into a real career pivot and the creation of a small business.
We talk about what it is actually like to become a florist and flower shop owner. Janelle breaks down the pricing challenges everyone in the floral industry faces. She also shares the business realities that hit hard, like unpredictable months, constant hustling, and why so many florists are shifting from brick-and-mortar shops to home studios.
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