Finally, some insights brand builders and performance marketers can agree on.

We gathered CAOs in finance, food, jobs, and boots to share everything they’ve learned as they’ve scaled podcasting to enviable levels–and whether you’re brand or performance, you’ll benefit from their wealth of experience

On The Media Roundtable, we have one of our favorite conversations from the 2025 CAO Summit. Conor Doyle (President, Oxford Road) moderated ”No More Maybes: Scaling Podcast Performance with Precision,” where he gathered some of the sharpest CAOs who have scaled podcasts and agreed to share their secrets.

Conor sat down with:

• Gladwell Mwangi (Director of Paid Media, Whole Foods)

• Kezia Koo (Former Sr. Director, Global Growth & Performance Marketing, Indeed),

• Megan Smith (Director, Media Strategy, Tecovas), and

• Nick Fairbairn (Vice President, Growth Marketing, Chime)

These audio evangelists candidly shared how they grew podcasts with confidence and their hard-won lessons from the journey.

They’re talking: Measurement Quality, Podcasts Play Nice, Thoughtful Success, and more. Let’s dig in.

“ Every single time we ratchet up the quality of our measurement, it's telling us time and time again, that podcast is efficient, it's driving revenue and bringing customers in.”

– Kezia Koo (Former Sr. Director, Global Growth & Performance Marketing, Indeed)

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Want to see more clearly in podcasting? You need to hear the audio experts who’ve returned from the Summit.

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 11 - "When the Helmets Come Off: Kraig T. Kitchin at CAO Summit 2025"

Host Stew Redwine (Executive Creative Director, Oxford Road ) welcomes back Kraig T. Kitchin (Senior Strategic Advisor for Oxford Road & Bonafide Audio Legend) to break down their biggest takeaways from an inspiring 2025 Chief Audio Officer Summit.

“[The CAOs] brought their best material and they didn't hold back vulnerabilities of the goods, the bads, and the uglies of what it is they do.”

• Kraig T. Kitchin (Senior Strategic Advisor for Oxford Road & Bonafide Audio Legend)

Our dynamic duo’s talking: Taking Off Your Helmet, Audio’s Edge, Human in Middle, and more. Let’s dig in.

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This week on the Media Roundtable, we’re taking you back to the CAO Summit for a tactical conversation on one of media’s most resilient channels: radio.

Guest moderator and radio legend Kim Komando leads a panel featuring Nick Macco (Legacybox), Mike Janigian (DraftKings), and Rion Swartz (brand-side growth leader, previously at LegalZoom) on why we shouldn’t write the obituary for broadcast radio just yet.

“Radio is a ‘cucaracha’—we keep trying to stamp it out, and it just keeps coming back.”

—Kim Komando

The panel’s playbook for turning “old-school” radio into modern performance media includes Not Overcomplicating Attribution, Fostering Creative Continuity, Thinking Beyond Genre, and more. One thing’s for sure about radio: it’s ALIIIIIIVEEEEEEE!

Let’s get into it.

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