One CMO, six experts, and more than a dozen different marketing headaches. Throw them all together, and what do you get? A fiery edition of Media Roundtable, that’s what.

Straight from Cannes, Dan Granger (CEO & Founder, Oxford Road) joins a panel of experts to solve every marketing challenge that Kim Storin (CMO, Zoom) throws their way. Hear insights from:

• Dani Feore (VP, Industry Sales, The Weather Company)
• Don Sklenka (SVP of AI Optimization, Claritas)
• Grace Briscoe (EVP Client Development, Basis)
• Elizabeth Dobbs (AVP, Marketing Technology, Data & Growth, Databricks)
• Michael Bayston (Global VP Adtech Solutions, Acast)

The team talks about the best way to spend $500,000; the creative courage needed in the age of AI slop; and the one thing you need to make podcasting your strongest channel. Let’s dive in.

“ If you just try to make [podcasting] a box you check because you feel like it needs to be a part of a balanced portfolio, don't bother. Either go big, or go home.”

-Dan Granger (CEO & Founder, Oxford Road)

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Podcasting can be a lucrative advertising platform for brands. But the medium is still relatively new and distinct from traditional media, so marketers tend to get intimidated by it. Luckily, some of Oxford Road’s brightest minds have come together to create a cheat sheet.

On this week’s episode of Ad Infinitum, host Stew Redwine (Executive Creative Director, Oxford Road) communes with a powerhouse panel of Oxford Road thinkers: Miranda Romano (SVP, Media), Charisse Miller (Director of Client Success), Angela Hunter (Group Creative Director, Operations), and Jillian Garner (Client Success Manager, Client Services). The panel breaks down the skills needed to make podcast ads work, from managing relationships to crafting authentic copy. They even review and rate a few sample ads.

“Audio doesn't always translate from TV. So our job is to make sure the message works for the audience, works for the platform, and also works for the business objective.”

-Angela Hunter (Group Creative Director, Operations)

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In a twist, Dan Granger (CEO & Founder, Oxford Road) takes a break from Media Roundtable to guest- star on the award-winning show podCast411. Host Rob Walch interviews Dan about the specialist advantage, why better info wins, the key to building industry bridges, and so much more. Let’s dive in.

“  I believe podcasting is the greatest canvas for the free and open exchange of ideas, but that has to be managed responsibly. And the tools to do so in many cases don't yet exist.”

• Dan Granger (CEO & Founder, Oxford Road)

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.