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Media Roundtable

Media Roundtable

著者： PodcastOne
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The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio landscape—and reconstruct them in real time.

We created this show in service of the Chief Audio Officer: the marketer responsible for making audio campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring specialist expertise to untangle its nuances. From brand safety to ad load, from recapping the latest industry news, to redefining what a podcast is in this day and age, we tackle the issues that matter most to a CAO, in the most entertaining way possible.

You’ll hear from a wide range of voices—past guests include T-Pain, David Spade, Ashley Flowers (Crime Junkie), Ben Shapiro (The Daily Wire), and Ira Glass (This American Life), to name a few—alongside leading brands, publishers, and our own team of experts. If you’re invested in audio, whether you're buying the ads, creating the content, or just curious about the business, Media Roundtable is your ear to the ground with an eye on the future–and it’s time you listen.

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  • Keys to 2026: Navigating a Seller’s Market, Standardized Measurement, and Going Vertical

    Keys to 2026: Navigating a Seller’s Market, Standardized Measurement, and Going Vertical
    2026/01/07

    Happy 2026! Time to dust off the crystal ball.


    Will we finally get standardized measurement? Will podcasters still pick video over audio? How should you navigate a seller’s market?


    Find out as we make big, bold (and accurate) predictions for 2026. All on a new Media Roundtable: Special Edition.


    Dan Granger (CEO & Founder, Oxford Road) welcomes back a stacked team of podcast nostradamuses:

    • Hernan Lopez, (Founder of Owl & Co)
    • James Cridland (Editor, Podnews & Podcast Business Journal)
    • Kyle Jelinek, (VP of Client Services, Oxford Road)
    • Neal Lucey, (EVP, Strategy & Product, Oxford Road)


    They’re talking: Audio’s Rise, Standardization (Finally!), Seller’s Markets, and more. Let’s dig in.


    “ My prediction is: the buyer's market has officially ended.”

    • Neal Lucey, (EVP, Strategy & Product, Oxford Road)


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    28 分
  • The Rise of Faith-Based Podcasts with the Hosts of Girls Gone Bible

    The Rise of Faith-Based Podcasts with the Hosts of Girls Gone Bible
    2025/12/24

    What’s one podcast genre that’s successful for advertisers but is often overlooked?

    Find out in a creator spotlight episode of Media Roundtable: Special Edition.


    Dan Granger (CEO & Founder, Oxford Road) welcomes the co-hosts of the hit, faith-based podcast Girls Gone Bible, Angela Halili & Arielle Reitsma.


    They’re talking: A Meteoric Rise, Brand Love, and Marketing with Faith. Let’s dig in.


    “ There's no dollar amount that's worth doing anything that goes against our core mission.”

    – Angela Halili, (Co-Host, Girls Gone Bible)

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    47 分
  • Rethinking Youtube Podcasts: Does video beat audio for ROI?

    Rethinking Youtube Podcasts: Does video beat audio for ROI?
    2025/12/17

    Does video beat audio for ROI?


    The industry has pivoted hard to video. It offers massive scale and new discovery opportunities. But for years, we’ve operated inside a measurement "black box," forcing marketers to assume that a YouTube view is worth the same as a podcast download.


    We now know that assumption is potentially costing brands millions.


    In this Media Roundtable: Special Edition, Giles Martin (EVP of Strategy & Insights, Oxford Road) welcomes Pete Birsinger (CEO & Founder, Podscribe) to reveal the results of our industry-first report, “Re-Thinking YouTube: Why Your YouTube Ads Are Converting 25% Worse Than Audio.”[LINK] After analyzing over 1,000 campaigns across 100+ brands, the data has revealed a shocking performance gap.


    They’re talking: The Black Box, Smart Methodology, and Lean-In Audiences. Let’s dig in.


    “ The biggest unlocker of revenue is some way to measure the host-read embedded ads on YouTube.”

    - Pete Birsinger (CEO & Founder, Podscribe)

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    52 分
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