What does it take to turn your everyday expertise into a personal brand with more than one million followers? Dr. Maren Locke started The Budget Dermatologist with an iPhone, a YouTube channel, and the skincare advice she was already sharing in her practice. Six years later, she's built a community of more than one million followers by making affordable skincare education the foundation of her content. In this episode, Mimi Banks and Dr. Dustin Portela sit down with the board-certified dermatologist and Mohs surgeon to discuss how she developed her niche, why authenticity and affordability became central to her brand, and how she adapts her educational content for Instagram, TikTok, and YouTube. From quick, actionable skincare tips to in-depth product education, Dr. Locke shares how she approaches content creation across platforms, along with her perspective on when to save or splurge on skincare products and treatments. For licensed professionals looking to build their own presence online, this conversation explores how starting with what you know, what you believe in, and what you already do every day can help shape a distinctive personal brand.

Follow us on Instagram: @medcreator101

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Tools and Creator Must-Haves:

CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

Your social media presence should reflect who you actually are, not who you think you need to be to go viral. In this episode, Mimi Banks and Dr. Dustin Portela sit down with Dr. Babak Azizzadeh, facial plastic surgeon and president-elect of the American Academy of Facial Plastic and Reconstructive Surgery, to discuss building a personal brand rooted in authenticity, professional expertise, and real-world results. Dr. Azizzadeh shares why trying to replicate other surgeons' content was a mistake, how he approaches showcasing his work without chasing dramatic viral transformations, and why he maintains separate social media accounts for his aesthetic and facial reanimation practices. For licensed professionals building their presence online, the takeaway is clear: your content should set accurate expectations for who you are, what you do, and the experience people can expect when they meet you in person.

Follow us on Instagram: @medcreator101

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Tools and Creator Must-Haves:

CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

For Dr. Kelly Killeen, social media isn't a side project, it's one of the biggest referral engines in her private practice. In this episode, Mimi Banks and Dr. Dustin Portela talk with the Beverly Hills plastic surgeon about how she built a following that converts into patients. Dr. Killeen explains why she ignores likes and followers entirely in favor of quality comments and consult requests, how staying unapologetically herself online means patients already trust her before their first appointment, and why matching your in-person reputation to your online presence matters more than any growth hack. For any private practice owner wondering whether content actually moves the needle on new patients, this conversation makes the case with real numbers behind it.

Follow us on Instagram: @medcreator101

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Dr. Kelly Killeen: Instagram: @klkilleen | TikTok: @kellykilleenmd

Tools and Creator Must-Haves:

CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR