Most people assume they know what drives business decisions. The data, the market, the numbers. But behavioral science researchers will tell you something different — it's perception.

It's the story you tell yourself about your chances, your options, your worth. And that story has consequences.

That's the kind of question FAU's Behavioral Insights Lab was built to answer. This week we talked to the lab's director and one of its lead researchers about how the lab works, what they're finding, and why understanding the psychology behind business decisions matters a lot more than most people realize.

Recorded April 21.

Business.fau.edu

Recorded 4.10.26

South Florida's hospitality industry is booming, but with labor costs up, margins thinning, and operators being told AI is the answer, the question is where to actually start.
In this episode, we sit down with Dr. Anil Bilgihan, professor of marketing and hospitality management at FAU's College of Business, to break down what AI is actually delivering for hotels and restaurants right now — and what it means for the workforce and the jobs most at risk.
If you're a South Florida operator who hasn't started thinking seriously about AI, this one's for you.

Business.fau.edu

For decades, Akhil Agrawal has been building companies, allocating capital, and making bets on founders. And every time he met the right one, he'd say the same thing: "this person's got it." But what is "it," exactly? Now five years into FAU's Executive PhD program, Akhil is researching the answer to that question. We talk about what brought a serial entrepreneur back to the classroom, the courses that changed the way he thinks about business, and the surprising direction his dissertation research is heading.

Recorded 3.2.26

Business.fau.edu