“When it comes to investors, the profile of the person that's going to join the board or have observer rights is incredibly important. Virtues and values become important. As an entrepreneur, I ask myself, would I take these folks into battle? Are these folks the people I need when we hit downtime? Are they going to lift us up?” - Matt Carroll

Key Takeaways: 

• Every decision around data requires legal oversight - its method of collection, who is using it and why, and is there consent to use this data? The transformational part of this data movement is to detect sensitive data and automatically build rules around it to ensure audit and compliance.
• Being deliberate about the virtues that define the company and its mission reflects a company’s culture. Values are aspirational; it's what you want your company to be. Virtues are intrinsic to who you are. Sustaining the culture requires a strong focus on hiring around virtues.
• Demand generation in a post-Covid world requires every employee and stakeholder to become a champion. Itis about building the four horsemen - inbound, outbound, referral, and partner and establishing supporting programs. Growth by expansion is realized by building a world-class customer success organization.
• When it comes to deciding on features of a global product, talking to your customers and having a structured process to include the voice of the customer into the product is the key.