Most aesthetic clinicians are confident recommending treatments. Recommending what patients use at home is often a different story. Many worry about seeming “salesy,” feel uneasy asking patients to spend more, or simply leave retail to someone else.

In this episode of The Aesthetic Shift, NP Kelly Beasy talks with Iola Ciavarra, director of aesthetics wholesaler Reveal and a 30-year industry veteran. Iola makes the case that recommending skincare is part of your duty of care. Your patients are already buying products, she points out. They’re just not buying them from you, and they’re often following influencer advice.

The conversation covers:

• why a sale is really just a prescription with a transaction attached

• when to raise home care during a consultation

• the core products every clinic can start with

• common mistakes in choosing and displaying stock

• what a small retail range can do for your cash flow

Iola’s advice is practical and easy to apply, whether you run a skin-focused clinic or an injectables-only practice.

This is part one of a two-part mini-series with Iola. Look out for part two soon.

Prefer a visual format? Watch this podcast here.

🎓 Short Courses in Aesthetic Medicine Explore single-topic CPD courses in focused areas of cosmetic medicine for GPs and nurses. Complete in less than 10 hours, from $195. ➡️ Browse Short Courses >

🎓 Certificate Courses in Aesthetic Medicine Dive deeper with our university-assured, structured Professional Diploma pathway to elevate your skills in primary care aesthetic medicine. ➡️ Explore Certificate program >

🎓 HealthCert365 subscription Prefer flexible learning across many topics? Access 4,000+ CPD hours on-demand with HealthCert 365 — anytime, any topic, one flat annual fee. ➡️ Discover HealthCert 365 >