Mastering Franchise Marketing and Winning Local Search in the Age of AI with Ashley Beckwith
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Mastering Franchise Marketing and Winning Local Search in the Age of AI with Ashley Beckwith
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Ashley Beckwith, Senior Digital Marketing Manager at Stellar Service Brands, joins Erin Martin to discuss how franchise brands can build scalable marketing systems that drive real business results. From franchisee adoption and marketing playbooks to hyper-local content, AI-powered review management, and business intelligence dashboards, Ashley shares the strategies her team uses to help locations grow while keeping execution simple and measurable.
The conversation also explores how AI and large language models like ChatGPT are changing local search, why authentic content and reviews matter more than ever, and how franchise marketers can adapt their SEO and reporting strategies for the future. If you're looking to improve franchisee engagement, strengthen your digital marketing strategy, or prepare your brand for the next generation of search, this episode is full of practical, actionable insights.