Paid advertising is a powerful way to boost visibility, attract the right audience, and drive results but only with the right strategy. In this episode of Mastering Digital with iLEAD et al, we are joined by De Wet du Plessis, Digital CampaignDirector at iLEAD et al, to unpack the fundamentals of paid media. With over 12 years of experience in the field, De Wet shares valuable insights on building effective PPC campaigns, reaching the right users, and getting the most out ofyour ad budget.

We cover everything from the basics of Pay-Per-Click advertising to the role oftargeting, bidding strategies, and ongoing optimisation.

Key takeaways:

• What PPC really is and how it differs from other digital marketing tactics
• The difference between paid and organic traffic
• How to define and reach your ideal audience
• A breakdown of the bidding process and how to approach it
• Tips for optimising ad performance to maximise ROI

Whether you are just getting started or looking to refine your paid media approach, this episode will leave you with practical strategies you can put into action.

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• Facebook: https://www.facebook.com/ILEAD.et.al
• Instagram: https://www.instagram.com/ilead.et.al/
• LinkedIn: https://www.linkedin.com/company/ilead-et-al/

Have questions? Reach out at hello@ileadetal.co.za

When it comes to Google, navigating its expansive ecosystem of Ads, tools, and ever-evolvingalgorithms can be complex. That’s why choosing the right digital marketing partner matters more than ever. In this episode, we are shining a light on what it truly means to be a Google Premier Partner and why that title is far morethan just a badge. Join Hayley van Heerden, Account Director, and Renier Truter, Digital Campaign Director at iLEAD et al, as they unpack the real value behind Premier Partner status and how it translates into smarter, more results-drivenmarketing.

Tune in to learn:

• Why businesses should prioritise partnering with a Google Premier Partner
• What sets Premier Partners apart in terms of expertise and performance
• How exclusive access to Google’s tools and support can enhance marketing outcomes
• The role Premier Partners play in keeping businesses ahead of digital trends and best practices

Discover the benefits of partnering with a Google Premier Partner listen now for insights that could transform your digital marketing.

Connect with us:

• Stay updated on Facebook: https://www.facebook.com/ILEAD.et.al
• Find inspiration on Instagram: https://www.instagram.com/ilead.et.al/
• Network with us on LinkedIn: https://www.linkedin.com/company/ilead-et-al/

Have questions or need support? Don't hesitate to reach out to us at hello@ileadetal.co.za. Our dedicatedteam is here and eager to assist you!

Influencer marketing isn’t just a trend—it’s a game-changer for brands looking to connect with their audience in an authentic way. But how do you choose the rightinfluencers, create content that resonates, and track real success? In this episode of Mastering Digital with iLEAD et al, we’re joined by Jhene Nel, Sales Director at Webfluential and The Salt, to break down everything youneed to know about building effective influencer partnerships. From selecting influencers who truly align with your brand to ensuring campaigns feel genuine(and not just another ad), Jhene shares her expert insights to help businesses drive real impact with influencer marketing.

Here’s what we cover:

• Why is influencer marketing a must-have in today’s digital landscape?
• How do you find the right influencers who truly align with your brand and audience?
• What’s the key to authentic collaborations that feel natural and build trust?
• How can you guide influencer content to ensure it engages and converts?
• What are the essential metrics to measure success and prove ROI?
• How can you transform influencer marketing from a one-time campaign into a long-term growth strategy?

If you are ready to unlock the full potential of influencer marketing, this episode is for you!Follow us for more digital marketing insights:

• Facebook: https://www.facebook.com/ILEAD.et.al/
• Instagram: https://www.instagram.com/ilead.et.al/
• LinkedIn: https://www.linkedin.com/company/ilead-et-al/

Have questions? Reach out at hello@ileadetal.co.za.

We are three months into 2025, and the digital marketing landscape is already evolving at a rapid pace. What trends should businesses focus on to stay ahead,and how can they adapt to the fast-changing digital world? In this episode of Mastering Digital with iLEAD et al, Kristina Krivak, Digital Marketing Strategist at iLEAD et al, joins us to explore the key digital trends shaping 2025 and how businesses can leverage them for success.

Key discussion points:

• What major digital trends are shaping 2025, and why should businesses pay attention?
• AI adoption: How can businesses use AI responsibly while maintaining ethical and creative integrity?
• Data privacy & ethics: How can companies integrate ethical data practices while still driving marketing success?
• Personalisation vs. privacy: How can brands balance personalisation with data privacy regulations?
• Agility in digital transformation: What strategies can businesses implement to stay resilient amid rapid change?
• Industry impact: Which industries will benefit the most from the digital shifts in 2025?
• Future-proofing marketing: What key areas should businesses invest in to stay competitive this year?

Tune in now for expert insights to help you navigate 2025 with confidence!

Connect with us:

• Stay updated on Facebook: https://www.facebook.com/ILEAD.et.al
• Find inspiration on Instagram: https://www.instagram.com/ilead.et.al/
• Network with us on LinkedIn: https://www.linkedin.com/company/ilead-et-al/

Have questions or need support? Don't hesitate to reach out to us at hello@ileadetal.co.za. Our dedicated team is here and eager to assist you!

In today’s fast-paced digital world, productivity and efficiency aren’t just nice-to-haves—they are essential for success. But with increasing demands, distractions, and evolving workplace dynamics, how can teams stay focused and perform at their best?

In this episode of Mastering Digital with iLEAD et al, we are exploring the key strategies that drive workplace productivity, efficiency, and performance—and who better to join us than Nadine Swart? As the voice behind this podcast, Nadine has guided countless insightful conversations, and today, she’s sharing her own expertise on unlocking efficiency in the workplace.

We will cover:

• The biggest productivity challenges teams face today
• Practical strategies to improve efficiency and overall performance
• Time management techniques to help professionals stay organised and focused
• The balance between high performance and employee well-being
• Nadine’s reflections on hosting Mastering Digital and her insights into the evolving digital landscape

Whether you are looking to optimise your own workflow or enhance your team’s performance, this episode is packed with actionable takeaways to help you work smarter in 2025 and beyond.

Connect with us:

• Stay updated on Facebook: https://www.facebook.com/ILEAD.et.al
• Find inspiration on Instagram: https://www.instagram.com/ilead.et.al/
• Network with us on LinkedIn: https://www.linkedin.com/company/ilead-et-al/

Have questions or need support? Don’t hesitate to reach out at hello@ileadetal.co.za. Our dedicated team is here and eager to assist you!

Amazon’s launch in South Africa has opened up a wealth of possibilities for local businesses to thrive, compete, and expand. But how can you maximise the opportunities the platform offers? In this episode of Mastering Digital with iLEAD et al, Fritz Arndt, founder of Fluid SA, shares his expertise and breaks down essential insights for South African businesses, including:

The uptake of Amazon since its South African launch. Which businesses and products are best positioned for success on the platform. Shifts in consumer behaviour since Amazon’s arrival. Success stories of local businesses flourishing on Amazon. Why businesses must integrate Amazon into their strategies sooner rather than later. Best practices for launching and marketing a new product on Amazon. Unique opportunities to sell beyond the South African market. Steps businesses can take today to prepare for success on Amazon.

This episode is packed with actionable advice to help you take full advantage of Amazon’s presence in South Africa.

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Stay updated on Facebook: https://www.facebook.com/ILEAD.et.al Find inspiration on Instagram: https://www.instagram.com/ilead.et.al/ Network with us on LinkedIn: https://www.linkedin.com/company/ilead-et-al/ Have questions or need support? Don’t hesitate to reach out at hello@ileadetal.co.za. Our dedicated team is here and eager to assist you!

In this episode of Mastering Digital with iLEAD et al, we are joined by Paul Wilson, Technical Director at DSL Telecom, to explore how businesses can use CRM systems to improve customer relationships and boost efficiency.

We cover:

Tune in to gain actionable insights from Paul and discover how a CRM system can streamline your business operations.

Connect with us:

Stay updated on Facebook: https://www.facebook.com/ILEAD.et.al Find inspiration on Instagram: https://www.instagram.com/ilead.et.al/ Network with us on LinkedIn: https://www.linkedin.com/company/ilead-et-al/ Have questions or need support? Don't hesitate to reach out to us at hello@ileadetal.co.za. Our dedicated team is here and eager to assist you.

In this episode of Mastering Digital with iLEAD et al, we explore a crucial aspect of organisational efficiency: time tracking. Understanding and implementing effective time tracking practices can significantly influence your business's success. Join us as we welcome two experts from our team: Talana van Bosch, our Workflow Manager, and Karlien Nel, our Financial Manager. Together, they will share valuable insights on how time tracking can optimise project management, enhance team productivity, and ensure a smooth rollout of a time tracking system within your organisation.

In this episode, we will cover:

• Best practices for implementation: Discover essential strategies for rolling out a time tracking system within your organisation to ensure smooth adoption by your team.
• Addressing employee concerns: Learn how managers can effectively address common concerns and resistance from employees regarding time tracking, fostering a positive and transparent work environment.
• Choosing the right tool: Explore the key features to look for when selecting a time tracking tool that aligns with your business needs and enhances operational efficiency.
• Leveraging data for decision-making: Understand how businesses can utilise the data collected from time tracking to make informed decisions, improve operations, and drive better outcomes.
• Overcoming implementation challenges: Identify common challenges organisations face when implementing time tracking and discover strategies to overcome them successfully.
• Expert tips for improvement: Gain actionable tips from Talana and Karlien for businesses looking to implement or enhance their time tracking systems.

Tune in to this informative episode to equip your organisation with the knowledge and tools needed to optimise time tracking practices.

Connect with us:

• Stay updated on Facebook: https://www.facebook.com/ILEAD.et.al

• Find inspiration on Instagram: https://www.instagram.com/ilead.et.al/

• Network with us on LinkedIn: https://www.linkedin.com/company/ilead-et-al/

Have questions or need support? Don't hesitate to reach out to us at hello@ileadetal.co.za. Our dedicated team is here and eager to assist you.