Paid advertising is a powerful way to boost visibility, attract the right audience, and drive results but only with the right strategy. In this episode of Mastering Digital with iLEAD et al, we are joined by De Wet du Plessis, Digital CampaignDirector at iLEAD et al, to unpack the fundamentals of paid media. With over 12 years of experience in the field, De Wet shares valuable insights on building effective PPC campaigns, reaching the right users, and getting the most out ofyour ad budget.

We cover everything from the basics of Pay-Per-Click advertising to the role oftargeting, bidding strategies, and ongoing optimisation.

Key takeaways:

• What PPC really is and how it differs from other digital marketing tactics
• The difference between paid and organic traffic
• How to define and reach your ideal audience
• A breakdown of the bidding process and how to approach it
• Tips for optimising ad performance to maximise ROI

Whether you are just getting started or looking to refine your paid media approach, this episode will leave you with practical strategies you can put into action.

Follow us for more digital marketing insights:

• Facebook: https://www.facebook.com/ILEAD.et.al
• Instagram: https://www.instagram.com/ilead.et.al/
• LinkedIn: https://www.linkedin.com/company/ilead-et-al/

Have questions? Reach out at hello@ileadetal.co.za

When it comes to Google, navigating its expansive ecosystem of Ads, tools, and ever-evolvingalgorithms can be complex. That’s why choosing the right digital marketing partner matters more than ever. In this episode, we are shining a light on what it truly means to be a Google Premier Partner and why that title is far morethan just a badge. Join Hayley van Heerden, Account Director, and Renier Truter, Digital Campaign Director at iLEAD et al, as they unpack the real value behind Premier Partner status and how it translates into smarter, more results-drivenmarketing.

Tune in to learn:

• Why businesses should prioritise partnering with a Google Premier Partner
• What sets Premier Partners apart in terms of expertise and performance
• How exclusive access to Google’s tools and support can enhance marketing outcomes
• The role Premier Partners play in keeping businesses ahead of digital trends and best practices

Discover the benefits of partnering with a Google Premier Partner listen now for insights that could transform your digital marketing.

Connect with us:

• Stay updated on Facebook: https://www.facebook.com/ILEAD.et.al
• Find inspiration on Instagram: https://www.instagram.com/ilead.et.al/
• Network with us on LinkedIn: https://www.linkedin.com/company/ilead-et-al/

Have questions or need support? Don't hesitate to reach out to us at hello@ileadetal.co.za. Our dedicatedteam is here and eager to assist you!

Influencer marketing isn’t just a trend—it’s a game-changer for brands looking to connect with their audience in an authentic way. But how do you choose the rightinfluencers, create content that resonates, and track real success? In this episode of Mastering Digital with iLEAD et al, we’re joined by Jhene Nel, Sales Director at Webfluential and The Salt, to break down everything youneed to know about building effective influencer partnerships. From selecting influencers who truly align with your brand to ensuring campaigns feel genuine(and not just another ad), Jhene shares her expert insights to help businesses drive real impact with influencer marketing.

Here’s what we cover:

• Why is influencer marketing a must-have in today’s digital landscape?
• How do you find the right influencers who truly align with your brand and audience?
• What’s the key to authentic collaborations that feel natural and build trust?
• How can you guide influencer content to ensure it engages and converts?
• What are the essential metrics to measure success and prove ROI?
• How can you transform influencer marketing from a one-time campaign into a long-term growth strategy?

If you are ready to unlock the full potential of influencer marketing, this episode is for you!Follow us for more digital marketing insights:

• Facebook: https://www.facebook.com/ILEAD.et.al/
• Instagram: https://www.instagram.com/ilead.et.al/
• LinkedIn: https://www.linkedin.com/company/ilead-et-al/

Have questions? Reach out at hello@ileadetal.co.za.