『Martina Flor – The Lettering Design Roadmap, Building Your Email List, and Typostammtisch – Ep45』のカバーアート

Martina Flor – The Lettering Design Roadmap, Building Your Email List, and Typostammtisch – Ep45

Martina Flor – The Lettering Design Roadmap, Building Your Email List, and Typostammtisch – Ep45

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概要

 Martina Flor is an award-winning lettering artist, author, and educator living in Berlin. She also hosts the Open Studio podcast with over 200 episodes, and she's spoken at over 70 conferences across the globe, including TEDx, Adobe MAX, TypeCon, and many others. She's a lettering POWERHOUSE and has helped thousands of creative entrepreneurs become lettering artists and take their creative businesses to the next level. However, she wasn't always the super-confident person she is today, and it's taken her over a decade to fine-tune her creative business. Way before specializing in lettering, she was a creative director, but eventually hit a breaking point and needed a change in her life. So, she moved to the Netherlands to study type design at the Royal Academy of Art, and moved to Berlin after graduating. There, she started calling herself a lettering artist, joined a group of typographic aficionados, opened her lettering studio, and hasn't looked back since. Martina's an avid reader; in fact, she's written many of her own books, like The Golden Secrets of Lettering, The Big Leap, and Make It! Her favorite letter to draw is "M," and she can tell you all about the 3 main groups of letters: rectangular, rounded, and triangular. Like so many of us, she thrives within constraints and believes that no brief is the worst brief. Tune in for a talk about why an email list is the most powerful asset for a creative business, how trying to become Ken Barber helped her discover herself, and why printing a set of new business cards changed her life. Follow Martina on Instagram @martinaflor, download free lettering resources on her website: martinaflor.com, and sign up for her FREE annual workshop series, The Lettering Design Roadmap, at martinaflor.com/masterclass. "If not now, then when?" Questions for this interview. Can you tell us about your Free Live Workshop Series, The Lettering Design Roadmap, and talk about how that series is different from your signature course, The Lettering Seminar?How can someone who considers themselves a graphic design generalist benefit from learning how to draw letterforms?Can you give us a better understanding of your revenue streams and, if possible, a rough percentage breakdown of the overall income they each contribute?Will you explain the importance of an email list and talk about how you use your list to support your business?So, considering lettering didn’t have the following and support it has today, how much pressure did you feel to create lettering that met the typographic community's standards in Berlin?Why did Ken Barber's workshop make such an impact on you, and what can you remember about his visit?Where does your confidence and positivity come from?You saw your mom become a successful teacher and school principal. How does it feel knowing your kids have a similar opportunity because they can see you’ve built a successful lettering business?How can someone use the four cardinal directions to improve the balance of their lettering compositions?Where does readability fall on your priority list when you’re lettering or drawing letterforms?How did something as simple as printing a new set of business cards change the way you felt about yourself? ---If you LIKE what you hear, please subscribe and keep listening. Sharing this episode with someone is the best way to support the podcast. If you LOVE what you hear and want to help me keep the interviews coming—consider buying me a coffee on Ko-Fi.Also, I'm always looking for questions from listeners. If there's a burning question you want to hear answered on the podcast, please email it to me at studentsofdesignpod@gmail.com.Follow @studentsofdesignpod on Instagram for updates, episode drops, and behind-the-scenes content.The music you hear on the podcast is Accident by Timothy Infinite and PUSH !T by Nbhd Nick.studentsofdesign.simplecast.com
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