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Join Alicia and George as they explore the inspiring story of Bobbi Brown, founder of Jones Road Beauty, who built a billion-dollar brand, sold it, and then reinvented herself in her sixties. We discuss entrepreneurship, branding, strategic decisions, and the importance of authenticity and timing.

keywords

Bobbi Brown, Jones Road Beauty, entrepreneurship, branding, non-compete, beauty industry, clean beauty, business reinvention, family business, social media influence

Timestamps:

00:00 Introduction to Bobbi Brown's Inspiring Journey

01:54 The Origins of Bobbi Brown Cosmetics and Its Market Impact

03:49 Selling the Business to Estée Lauder at 38

04:35 The 25-Year Non-Compete and Its Challenges

06:43 Transitioning to New Ventures During the Non-Compete Period

08:32 The Serendipitous Creation of Jones Road Beauty

10:28 Launching Jones Road on the Exact Day the Non-Compete Expired

12:28 Viral Success of the Miracle Balm and Brand Growth

14:26 The Focus on Clean Beauty and Ingredient Transparency

16:25 Building a Family-Owned Business and Staying Authentic

18:20 Lessons on Timing, Authenticity, and Reinvention

20:03 The Power of Social Media and Personal Branding

22:10 The Massive Market of Beauty and Personal Care

24:09 Reflections on Non-Compete, Legacy, and Next Chapters

27:00 Inspiration and Final Thoughts

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Sponsors:

She’s Built Different: https://shesbuiltdifferent.substack.com/

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Follow George and Alicia!

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Join Alicia and George as they explore the realities of writing and publishing books, the impact of media and marketing, and the importance of platform and passion in success. They also delve into personal insights on family, relationships, and the influence of social media on perceptions and opportunities.

keywords
book publishing, marketing, social media, author success, platform, passion, family, relationships, media influence, entrepreneurship

Timestamps:

00:00 The Joy and Struggles of Writing
05:37 The Publishing Process and Its Challenges
11:05 The Reality of Being an Author
12:53 The Pay-to-Play Award System
14:18 The Influence of Wealth on Success
16:32 Expectations in Marketing and Promotion
18:33 Behind the Curtain of the Book Industry
20:32 Revenue Recognition and Payment Delays
21:44 Passion vs. Profit in Writing
23:23 The Role of PR in Book Success
25:20 Quality vs. Quantity in Parenting
28:24 The Balance of Metrics in Business and Relationships
30:49 Leveraging Substack for Writers
33:40 The Reality of Quick Rich Schemes

⸻

Sponsors:

She’s Built Different: https://shesbuiltdifferent.substack.com/

Support the show

Follow George and Alicia!

https://www.instagram.com/liftlikeamother
https://www.instagram.com/marriedtothestartup
https://www.linkedin.com/in/gemckenzie/
www.linkedin.com/in/liftlikeamother
https://liftlikeamother.com

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This episode explores the nuances of social media influence, the reality of wealth, the American Dream, and the future of technology and content creation. The hosts share personal stories, insights on financial habits, and predictions about AI and media evolution.

keywords

social media, wealth, American Dream, AI, content creation, social media influence, financial habits, social media trends, future technology, family life

Timestamps:

00:00 Betting on Yourself: The Entrepreneurial Mindset

09:37 Navigating Parenting Challenges and Expectations

19:10 The Illusion of Wealth: Social Media and Aspirational Poverty

28:10 Housing Market Realities and Financial Decisions

28:20 The Evolving American Dream: Home Ownership vs. New Aspirations

30:33 The Changing Perception of Home Ownership: From Asset to Investment

32:58 Multi-Generational Households: A Return to Tradition?

34:54 Influencers and Content Creation: Value vs. Grift

38:28 The Future of Media: AI, Content Creation, and Human Touch

Support the show

Follow George and Alicia!

https://www.instagram.com/liftlikeamother
https://www.instagram.com/marriedtothestartup
https://www.linkedin.com/in/gemckenzie/
www.linkedin.com/in/liftlikeamother
https://liftlikeamother.com