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Join Alicia and George as they explore the inspiring story of Bobbi Brown, founder of Jones Road Beauty, who built a billion-dollar brand, sold it, and then reinvented herself in her sixties. We discuss entrepreneurship, branding, strategic decisions, and the importance of authenticity and timing.

keywords

Bobbi Brown, Jones Road Beauty, entrepreneurship, branding, non-compete, beauty industry, clean beauty, business reinvention, family business, social media influence

Timestamps:

00:00 Introduction to Bobbi Brown's Inspiring Journey

01:54 The Origins of Bobbi Brown Cosmetics and Its Market Impact

03:49 Selling the Business to Estée Lauder at 38

04:35 The 25-Year Non-Compete and Its Challenges

06:43 Transitioning to New Ventures During the Non-Compete Period

08:32 The Serendipitous Creation of Jones Road Beauty

10:28 Launching Jones Road on the Exact Day the Non-Compete Expired

12:28 Viral Success of the Miracle Balm and Brand Growth

14:26 The Focus on Clean Beauty and Ingredient Transparency

16:25 Building a Family-Owned Business and Staying Authentic

18:20 Lessons on Timing, Authenticity, and Reinvention

20:03 The Power of Social Media and Personal Branding

22:10 The Massive Market of Beauty and Personal Care

24:09 Reflections on Non-Compete, Legacy, and Next Chapters

27:00 Inspiration and Final Thoughts

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She’s Built Different: https://shesbuiltdifferent.substack.com/

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