What if I told you that the secret to your marketing breakthrough is tucked away in the pages of the Bible?

In this latest episode of Marketing with Matt, we uncover the golden wisdom from the New Testament–specifically from the Book of James– that reveals a powerful marketing lesson: Be quick to listen, slow to speak.

Today, I’ll explain how truly listening to your audience, deeply understanding their needs, and empathizing with their experiences can lead to more effective marketing campaigns.

If you’re looking to elevate your marketing game, this episode is truly a must-listen.

Tune in now!

Key Takeaways:

Introduction (00:00)

Marketing lesson from the New Testament (00:31)

The challenge of being quick to listen (01:19)

Understanding your avatar is crucial before creating a product (02:04)

How to leverage user-generated content in marketing (04:32)

Personal reflections on applying “quick to listen, slow to speak” (05:11)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Connect with Matt Deseno on Facebook and Instagram

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Are you solving business problems that don’t need fixing? Knowing when to fix something and when to let it be is key to sustainable growth.

In this week’s episode of Marketing with Matt, Tyler and I dive into the delicate balance between managing tensions and solving problems–a crucial skill for every entrepreneur.

Today, we’ll break down how Alex Hormozi’s disciplined approach to business exemplified this balance, showcasing his relentless focus on growth and system optimization.

We’ll also explore how managing tensions between sales and fulfillment can prevent costly overcorrections. Plus, we’ll discuss the long-term benefits of handling mistakes strategically.

Curious how this works and how you can apply it to your business?

Tune in now to find out.

Key Takeaways:

Introduction (00:00)

Alex Hormozi’s work ethic and business philosophy (00:47)

Balancing sales and fulfillment (03:57)

What I learned from Alex’s funnel flaw (05:54)

How to handle business mistakes and internal misalignments (13:23)

Communication differences at different tiers of the sales funnel (21:42)

Final thoughts (22:52)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Connect with Matt Deseno on Facebook and Instagram

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Have you ever splurged an absurd amount on something because of a great review or video? I spent $30 on a cookie for my wife’s birthday! That’s the power of user-generated content.

In this week’s episode, we’ll dive deep into user-generated content and user-generated experience and explore how these influence a customer's purchasing decision.

We’ll discuss the importance of making an emotional connection, the pyramid of empathy, why video marketing is so effective, how to transition to a user-generated experience, and more.

Are you curious how you can leverage this marketing strategy for your business?

Tune in now!

Key Takeaways:

Introduction (00:00)

The $30 birthday cookie story (00:44)

User-generated content and empathy in marketing (06:14)

Why video works well as a marketing tool (07:20)

Multiplying your user-generated content (09:17)

From user-generated content to user-generated experience (11:03)

How to create user-generated content (12:49)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Connect with Matt Deseno on Facebook and Instagram

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.